VisitBritain was formed on 1 April 2003.   It builds the value of tourism by creating world-class destination brands and marketing campaigns and by building partnerships with – and providing insights to – other organisations with a stake in British tourism. 

VisitBritain works with the following stakeholder groups:

• Overseas Customer: Promoting Britain overseas as a visitor destination, to generate additional tourism revenue throughout Britain and throughout the year
  
• Domestic Customer: Growing the value of the domestic market by encouraging British residents to take additional and/or longer breaks in England, thereby growing the value of the domestic market. 
  
• Tourism Industry: Helping the British tourism industry address international and domestic markets more effectively.
  
• Government: Providing advice to Government and devolved administrations on matters affecting tourism.
  
• Strategic Partners: Working in partnership with the devolved administrations and the national and regional tourist boards to build the British tourism industry.
  
• Staff: To achieve all goals by making efficient and effective use of resources and by being open, accessible, professional, accountable and responsive.

VisitBritain is funded by the Department for Culture, Media and Sport.

To read more background on VisitBritain's role, structure, funding and performance click here and use the menu on the right.