The Press Office helps fulfil VisitBritain’s international remit to build the value of tourism to Britain and, domestically, to build the value of tourism within England, generating additional revenue throughout the country and throughout the year It does this by managing the complex relationship between VisitBritain and the regional, national, international and trade media.

International Press

  • Supporting VisitBritain’s international PR network to ensure best practice is employed globally, gaining maximum positive coverage of Britain which is measured using an agreed evaluation method.  
  • Delivering PR in the form of arrangements for visiting journalists, newsletters, features and a central press centre, supporting VisitBritain’s marketing strategies and the accommodation Quality Standards policy.
  • Generating positive editorial coverage in international media, including TV, radio, newspapers, magazines and the Internet.           

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TOURISTS RACE TO THE BRITAIN AND LONDON VISITOR CENTRE FOR A1GP

VisitBritain, the national tourism agency, is encouraging visitors to get up close to a working racing car from today, 21 April. The Britain and London Visitor Centre, VisitBritain’s flagship tourist information centre at 1 Regent Street, will showcase the A1GP Team GBR car to hundreds of tourists in the lead up to The Regent Street Pit Stop event on Sunday 27 April.

Balloon Festival, Bristol

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Britain Calling, VisitBritain’s monthly newsletter previews attractions, events, anniversaries, accommodation and more - throughout the UK - and gives you a press contact for every story.

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Notting Hill Carnival

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