There’s never been a better time to visit Cadbury World in Bournville, Birmingham. Come and experience the magic, making and history of Cadbury chocolate. In the new Essence, discover the secret of Cadbury Dairy Milk and create your own unique product combining liquid chocolate with different taste sensations from popcorn to jelly babies. In Purple Planet chase a Cadbury Creme Egg, grow your own cocoa beans and see yourself moulded in chocolate. With the world’s largest Cadbury shop, Cadabra ride, and much more, you couldn’t ask for a more scrumptious day out.