Current Britain approach
There exists considerable investment and excellence in the industry for the events sector. There are dedicated and expert events teams at national, regional and city level as well as RDAs investing in an events agency all focusing on business or sports events.
It is eventBritain’s core objective to support all partners in the industry.
eventBritain will learn from and build partnership with the industry partners to add maximum value to each bid as required.
- Best prospects – UK Sport will be leading on the major Olympic Sports so VB could partner with regional bodies to focus on small/medium sized events that are outside the UK Sport’s remit. There will be a focus on events fulfilling VisitBritain’s larger remit to increase regionality and seasonality.
- Brand – is currently heavily focused on leisure travel and hence often irrelevant to all events sectors. Therefore eventBritain will work with partners to lead on developing the Britain/Olympic brand to best target the events audience
- Evaluation – there are several impact studies available but all with differing parameters/objectives – there is no definitive approach/study on impact analysis. eventBritain will commission a nationwide economic impact study as well as hold/pool all available research up to date.
- Government support – there is a growing awareness of the economic impact of events and eventBritain will be at the forefront of ensuring that the events market is given the focus and attention it needs from Government.