Why Now ?

  • 2012 has brought unprecedented interest in Britain – from summer 2008 till 2012 and beyond the international spotlight will be on Britain
  • Maximise benefits of games – VisitBritain must ensure that historical upwards trends in business tourism seen in Barcelona, Sydney and Athens are fully exploited. As an industry, we cannot sit back and expect the business to roll in – there is too much international competition for that luxury.
  • Work has to start immediately to ensure legacy beyond 2012 starting with the full exploitation of the many test events leading up to 2012 that are coming to Britain.
  • To maximise the impact of the growing assets / infra-structure developments around 2012 - 'be the first to see'
  • To take advantage of the real appetite within the destinations of Britain to focus more on the events sector. 
back to top