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Promoting sustainable businesses and encouraging responsible visitors
Sustainability is today’s challenge for the future success of the tourism industry and whilst Britain is doing well, there is more to do to achieve a long lasting prosperous future for the industry.
VisitBritain aims to be at the forefront of sustainability within travel and tourism, providing leadership to the domestic and inbound industry. The strategy VisitBritain is developing is focused on “promoting sustainable businesses and encouraging responsible visitors”. View the short film highlighting the extensive natural and cultural heritage of Britain.
Greening Tourism
Sustainable Tourism in England is an increasingly important topic for industry and whilst it can proudly boast excellence, such as the New Forest as being Responsible Travel’s 2007 Sustainable Tourism Destination of the year or Cottage Lodge and Stratton’s Hotel being announced as Enjoy England’s Award for Excellence Gold Winners for Sustainable Tourism, there is still lots to be achieved.
More information on VisitBritain’s object to move sustainable tourism towards being a main stream activity for the English tourism industry can be found within this site. This includes information on Green Start - the entry level programme and information on how established sustainable businesses can get access to VisitBritain’s breadth of marketing opportunities through being a member of a validated scheme.