There are a wide range of sustainable tourism certification schemes in operation within Britain, ranging from ones that have international recognition to smaller independently managed operations.  With such a number it is easy for a business to become confused on where to invest their time and money. 

Additionally, the number of schemes can create significant confusion for the consumer as each certification programme has its own logo and brand.

Each of the schemes VisitBritain markets to consumers has undergone a rigorous verification process to ensure that they truly represent businesses that are sustainable.