Men's tailoring
Dunhill
Dunhill (www.dunhill.com/en) is a long-established brand with a recent revamp to great, modern, high-quality clothes and accessories, most referring back to its motoring heritage. Guest designers include Bill Amberg on leather accessories, Nick Ashley on outerwear, Tom Bolt on watches, giving the new collection a fresh modern edge.
Gieves & Hawkes
This newly revamped brand with a tradition of supplying uniforms to the armed forces, now has a laid-back, design-led Gieves & Hawkes (www.gievesandhawkes.com) range (and a Sloane Square SW1 shop) for a less formal generation. Whether you buy a bespoke suit or a T-shirt, you will be assured of the highest quality materials and designs.
Hackett
Not as long established as many British tailors, but does a very good job on traditional-style weekend and sporty clothes. Hackett (www.hackett.co.uk) polo and rugby shirts are legendary, helped by advertising shots of England’s favourite rugby player, Jonny Wilkinson.
Ozwald Boateng
Foremost among Britain’s new breed of non-stuffy but serious tailors, Boateng (www.ozwaldboateng.co.uk) offers ready-to-wear. He has recently opened 12A Savile Row for his sharp suits in beautiful, unconventional fabrics, with signature vivid linings. Also designs menswear for Givenchy and a diffusion range for House of Fraser. Hot favourite of Keanu Reeves.
Paul Smith
Today, Paul Smith (www.paulsmith.co.uk) has 12 different collections and his popularity as the icon of modern British style goes from strength to strength. What you can expect from this Nottingham born designer is sharp suits, luxurious knitwear, shirts, coats and preppy casual wear, livened up with inspired prints, flashes of colour and witty detail.