BRITAIN PREPARES SHOWCASE OF CULTURAL EVENTS AND FESTIVALS TO WELCOME TOURISTS AT 2012 OLYMPICS

Wednesday 03 November 2010

Dubai, United Arab Emirates

With the 2012 Olympic and Paralympic Games just over one year away, exhibitions and events across the UK are already being set up with the aim of welcoming visitors from across the globe as Britain prepares to play host at what will be the nation’s biggest carnival to date, says VisitBritain.

From London’s Theatreland to Edinburgh’s festivals, millions of visitors will find bigger and better cultural events spanning music and dance to comedy and cinema in an exciting atmosphere that is bound to be nothing short of electric.

“Britain is already gearing up for the fantastic festivities that will take place in 2012 for the Olympic and Paralympic Games. 2012 will be a unique celebration that will showcase the best of British arts and culture. This will be an exciting time for guests visiting the UK,” said Carol Maddison UAE Manager, VisitBritain.

To kick start the Olympic season which runs from 27July to 12 August, the UK will embark on 12 weeks of cultural celebrations (21June – 9 September) that will see the arrival of some of the world’s most creative artists, pop stars, opera divas and fashionistas joining the fun. Also in June is HM The Queen’s Diamond Jubilee which will be celebrated by the nation in tribute to her 60 years on the throne.

The other good news for visitors is that journeying around London and the rest of Britain is an easy task as travellers can enjoy substantial savings on bus, tube, light railway and tram routes and can travel by train to any destination in Britain for excellent value for money with discounts from BritRail. With Britain at the heart of the global transport network, adventurers can continue their journeys around Europe by Eurostar which has 27 services a day from and to Paris and Brussels.

Travelling around the UK has always been easy but for tourists heading here for the 2012 Olympic and Paralympic Games journeys will be made even more cost-effective with substantial savings on public transport. The Olympic Park will be accessible by tube, train, bus, coach, the Docklands Light Railway and by river – providing plenty of options for visitors wanting to see London 2012 venues,” added Maddison.

Visitors to the British capital will also have the opportunity to witness the spectacle of the Games without having to buy a ticket by eyeing the Marathon, Triathlon, and road cycling events for free. For other keen sports enthusiasts eager to travel around the UK, 18 Live Sites will be set up from Edinburgh to Portsmouth where residents and tourists will be able to watch their favourite sporting heroes on the large screen and participate in the Olympic spirit. For those staying near Dorset’s Jurassic Coast, the chance to see some of the world’s finest sailing boats will be on display as they race out of Portland Habour.

Guests to the UK will also have plenty of accommodation to choose from for their stay.

London’s hotel room supply is forecast to increase by 12 percent between now and 2012 – an increase of 13,300 rooms. With the addition of self-catering and university accommodation this takes the total hotel room supply in the capital to over 140,000 – providing visitors with plenty of options to suit their budget.

For more information contact:

VisitBritain Media Team

pressandpr@visitbritain.com

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