Let the Games Begin – Two Years to Go to London 2012 Olympics

Tuesday 27 July 2010

Dubai, United Arab Emirates

The 27th July marks just two years to go to the opening ceremony of the 2012 Olympic and Paralympic Games which will see excited fans from around the world descend on the UK capital to participate in what will be the nation’s most prestigious sporting event to date.

National pride and passion for the up-coming Games is already in full force in the UK’s capital city as celebrations kicked off today in anticipation of the 2012 Games.

In Dubai, dedicated campaigns are already up-and-running to encourage closer ties between the UAE and Britain in the run-up to what will be one of the UK’s most inspirational and spectacular sporting occasions ever.

“VisitBritain is working very closely with our public diplomacy partners the British Council and FCO in promoting the Olympics and we have been collaborating on milestone events. VisitBritain is also liaising with the National Olympic Committee in the UAE to discuss opportunities on how we can work together to promote the Olympics,” said Carol Maddison, VisitBritain’s Middle East Marketing Manager.

As Olympic hosts, the UK is keen to showcase modern Britain as one of the world’s best places to work, live and visit and has jumped at the chance to highlight educational projects, cultural events and activities to attract both tourists and business leaders from the Middle East.

“Britain and the UAE have always had strong business, trade and tourism relations. To continue to foster this relationship, VisitBritain is working closely with its partners to provide further incentives for local travelers to discover the latest attractions and events the UK has to offer,” continued Maddison.

From the beginning, London 2012 has always been about more than just the Games and the winning of the Olympic bid is an opportunity for the UK to reach out and connect to a diverse range of citizens from around the world.

“When London won the right to host the Olympic and Paralympic Games, we promised to welcome the world to Britain in 2012 for ‘Everyone’s Games.’ Delivering a highly-accessible Games, with world-class facilities for disabled people, is a fundamental part of that commitment. But it only scratches the surface of London 2012’s potential for helping to transform the life chances of disabled people in the UK,” said a UK Government spokesperson.

Over 1.3 million people have already signed up for tickets. If you want to buy one of the 10 million tickets available for the 26 Olympic and 20 Paralympic sports, visit the ticketing registration scheme at www.tickets.london2012.com. By signing up now, you’ll be in the front row for ticket information and all the information you need for the ballot in March 2011.

For more information contact:

VisitBritain Media Team


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