London 2012 Olympic Torch Relay Takes The Creative Route

Sunday 04 December 2011

From the famous to the unexpected, the Olympic Torch Relay will cover thousands of kilometres and take in hundreds of landmarks, placing the majority of the population and visitors to Britain for this spectacular event no more than one-hour from the Olympic route.

The 70-day Olympic Torch Relay, presented by Coca-Cola, Lloyds TSB and Samsung, will start at Land’s End, Cornwall on the morning of 19 May 2012. On leaving Land’s End, the Olympic Flame will travel an estimated 12,875 kilometres around the UK taking in the summit of Snowdon in North Wales, landmarks in Northern Ireland and Loch Ness in Scotland.

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) announced that 1,018 communities across Britain would have the opportunity to see the Olympic Flame passing through more than 1,000 villages, towns and cities, with more than 95% of the population within an hour of the route.

Even the London Borough of Walford, the home of popular British soap-opera Eastenders will join London communities in hosting the Olympic Flame in 2012, when the Relay route will travel through Albert Square on 23 July.

Carol Maddison, Manager UAE, VisitBritain, said: “With the Olympic Torch Relay covering almost every corner of Britain visitors will have many opportunities to witness this momentous occasion as well as taking in all that the UK has to offer from the natural to the manmade; historical to the modern.”

The Olympic Flame will be carried across the UK by 8,000 inspirational torchbearers each of whom will have a story of personal achievement and/or contribution to the local community.

For more information contact:

VisitBritain Media Team

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London 2012 torch relay
London 2012 torch relay