New Approach Puts Wales on the Map for Business Events Market

Sunday 07 November 2010

Dubai, United Arab Emirates

A new website promoting Wales as a top destination to the meetings and incentive market has been launched by Visit Wales as part of a new business-to-business approach.

The fully integrated site, www.businessevents.visitwales.com, has been unveiled by Visit Wales as a central part of a new e-CRM and key account management approach. Investing in online communications is seen by Visit Wales as one of the most cost-effective solutions to boost the business tourism market in Wales.

The website provides an easy-to-navigate tool for those wanting information about Wales at a glance. It includes an updated venue search tool, with enhanced search criteria, incentive and team building ideas, together with multi-media resources such as video footage, fact files, suggested itineraries and top ten lists.

Clare Dwight, Product Marketing Manager at Visit Wales, said: “Our new website is a crucial tool to attract, inform and inspire the meeting and incentive events market, and we have designed this site specifically with this in mind.

“Features that conference and event organisers can now take advantage of include our improved venue search tool, which generates the best results by area, type and, importantly, accessibility, including information about the nearest transport facilities. This is a new departure for us and we’re one of the first to be able to offer it.

“You can also search for operators who can help you to pull together imaginative incentive or team building packages, as well as for information on accommodation, attractions and events. It really is the complete package at your fingertips.

“We’re also aware that many people who come initially to Wales as business travellers – often return with their families for a leisure break, so our site links through to specific information to those who want to explore a different side of the country.

“The website is purposefully image heavy and text light. We’re hoping to inspire people, showcasing exciting experiences that are unique to Wales, while also providing practical essentials and sign-posting them to where they can seek further guidance if they need it.”

The new website has already been given the thumbs up by professionals in the business tourism industry. Paul Maung-Maung, director of Cinnamon, a corporate event agency based in Surrey, said: “Wales is a great destination for business events such as multi-activity breaks.

“The new improved site is better than ever, and is a fantastic tool that provides a range of really useful information in an easy-to-find format.

“The look and feel of the website itself is clean and fresh, which makes it even easier to locate what you’re looking for, while the top ten lists are always very helpful.”

To check out the new website visit www.businessevents.visitwales.com

For more information contact:

VisitBritain Media Team

pressandpr@visitbritain.com

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