Dubai, United Arab Emirates
With a newly launched food and drink campaign for 2010, Scotland is set to attract affluent Middle East travellers looking for unique and memorable gastronomic journeys.
From Michelin-star cuisine using the freshest seasonal produce to dedicated food festivals happening throughout year, Scotland is fast-becoming a “foodie’s” holiday destination spot.
“Food is a major element for Arab travellers when choosing a destination to spend their holidays, making Scotland’s new food and drink theme a natural fit,” said Carol Maddison, UAE Manager, VisitBritain.
“With 16 Michelin-starred restaurants available, in addition to scenic landscapes, and tailored luxury offerings, Scotland offers the ideal getaway package,” added Maddison.
Food-loving Middle East guests can celebrate Scotland’s 'Spotlight on Food and Drink' festivities through a number of events that include The Big Tent Festival in Fife, set against the beautiful backdrop of Falkland Estate and the East Lomond Hill. Taking place from 23-25 July, the event mixes a fusion of world and folk music, children's activities galore, debates, poetry, exhibitions, workshops, demonstrations and fantastic local food in the One Planet Food Village.
Younger guests can also take advantage of the Foodies at the Festival event taking place from 13-15 August in Edinburgh. Foodies at the Festival is one of the main food events at the Edinburgh festival, serving up popular food and drink master classes. Classes will be held in areas ranging from chocolate to speciality cheeses.
In addition, The Dundee Flower & Food Festival 2010, taking place from 3-5 September, will offer Middle East guests with over two acres of marquees set in the magnificent grounds of Camperdown Country Park. This festival has become the region's top lifestyle event and offers the best in food, horticulture and live entertainment.
From 6-14 November, regional guests can also visit the Shetland Food Festival for a unique culinary experience. Shetland is renowned for its top quality produce including unusual specialities like black potatoes and seawater oatcakes.
For more information please visit www.eatscotland.com.
For more information contact:
VisitBritain Media Teampressandpr@visitbritain.com