UAE Designers Find Inspiration in Olympics’ Victory Fashions

Thursday 07 June 2012

UAE designers will find inspiration in the original couture and decor motifs revealed for the London 2012 Olympics Victory Ceremonies, said UK tourism officials in Dubai.

Gulf viewers watching the London 2012 Olympics, which kick off in 50 days, will be impressed with the original designs of the Victory Ceremonies podiums, ceremonial costumes, make-up and flowers which will be used across 805 Victory Ceremonies taking place in more than 30 London 2012 venues.

“It’s so exciting to have British designers showing off their talents as UAE’s fashion-savvy residents look on,” said Carol Maddison, UAE Manager, VisitBritain. “The Victory Ceremonies are so integral to the lives of the athletes, and the Gulf audience will be able to witness how Britain is contributing to those special moments.”

Designs for the 40 royal purple podiums and costumes were created by students at the Royal College of Art (RCA) in London, who have been working over the last eight months on this massive project, using vibrant lines conveying the electric energy instilled in the Olympic Games and competing athletes, 4,400 of which will win medals and stand on the podiums in celebration of their achievements.

One hundred Games Maker female volunteer athlete and presenter escorts and 200 male Games Maker volunteer flower and medal bearers will don elegant ceremonial costumes designed with inspiration from Greek mythology and British heritage by

Olympics athletes will be presented with 4,400 floral bouquets along with medals during the Victory Ceremonies. The victory bouquet is comprised of four sections, which each holds a different variety of Britain’s iconic flower, the rose. Each section is also divided with traditional herbs – mint, rosemary, English lavender and wheat – all 100 per cent British grown.

From outside the UK and across the Arabian Gulf, 22,000 Olympic and Paralympic athletes and officials from more than 200 countries are now in the final countdown to preparation for the greatest sports spectacle in the world. During the Games time, there will be more than 20,000 international media, more than 6,000 members of the Olympic & Paralympic Family and many more friends and relatives of the athletes arriving in the UK to experience the electric atmosphere and enjoy world-class British hospitality.

Gulf-based visitors to Britain this summer will find hundreds of options for sport and entertainment. Tickets to witness the Olympic Games are still available along with hundreds of related events and viewing opportunities, in addition to musical acts and world-class entertainment taking place across Britain.

VisitBritain officials have said that more than four billion people are expected to watch the London 2012 Olympic Games on television, including tens of millions across the Middle East region.

For more information contact:

VisitBritain Media Team

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Ceremonies Podiums, Ceremonial Costumes And Floral Bouquets Revealed. Copyright Notice - LOCOG
Ceremonies Podiums, Ceremonial Costumes And Floral Bouquets Revealed. Copyright Notice - LOCOG