UK Tourism Expects Influx of ME Travellers Post-Olympics

Wednesday 11 July 2012

Tourism in Great Britain is worth more than AED 655 billion a year and officials expect that the country will receive 30.7 million visitors, which is broadly in line with 2011. During July and August, the UK is expecting around 6 million overseas visitors. 2011 visitor growth from the UAE, specifically, was up 13 per cent over the same time last year, at 240,000 visitors.

“A vast array of late summer deals are attracting UAE families after Games Time, especially with Eid due to fall on 19 August and Emirates schools not resuming until 9 September, leaving visitors with ample time to enjoy a cooler, summer holiday in the UK,” said Carol Maddison, UAE Manager, VisitBritain, the UK’s national tourism board.

From Shakespeare at Regent’s Park Open Air Theatre to the glamour of the BBC Proms, where the programme is packed with world-renowned musicians, and the incredible atmosphere at Europe’s largest street festival, the Notting Hill Carnival, many attractions are available for the UAE family, whether they seek out culture, history or the modern arts.

Visitors who book between 13 August and 13 September will be offered a multitude of packages from a varied mix of four- and five-star hotels and extended-stay apartments, like three nights for the price of two with Elite Hotels. Families with children can enjoy free stays for the kids at One Aldwych, conveniently located in Covent Garden, in the middle of London.

UAE professionals can kick back and enjoy some well-deserved time off with The Great Getaway sale at the Hilton Hotels, saving up to 40 per cent on bookings made 30 September and can stay until 30 December at participating hotels across London. Visitors can also book two nights at the Millennium Hotel London Mayfair from 15 August until 15 September and get a third night free.

Should Gulf visitors travel to London during the holy month of Ramadan, they can plan on enjoying Iftar breakfast options at hotels like the Rocco Forte, which will offer a Lebanese style menu, created with Middle Eastern traveller in mind.

For more information contact:

VisitBritain Media Team

pressandpr@visitbritain.com

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