VisitBritain launches GCC-wide ‘Film is GREAT’ campaign: UAE Goodwill Ambassador Ali Mostafa endorses iconic British film locations

Thursday 12 December 2013

Starting on 12 December, the month-long competition will mark the launch of VisitBritain’s ‘Film is GREAT’ campaign, championed by its UAE Goodwill Ambassador Ali Mostafa, the British-Emirati film director. As part of the wider ‘GREAT Britain’ campaign showcasing the best of British culture, ‘Film is GREAT’ aims to promote the attractions and destinations around the UK made famous by blockbuster movies.

Sandie Dawe, CEO of VisitBritain, commented: “The link between film and tourism is a very powerful one and something we have been working on for over 15 years, using films like Braveheart, Notting Hill, Harry Potter, Sherlock Holmes and James Bond to promote destinations all over Britain. Just under half of our potential visitors to Britain want to visit places they have seen featured in films or TV. We are committed to capitalising on this set-jetting phenomenon and inspiring the GCC market to come and explore scenic Britain.”

Weekly prizes will be up for grabs on the ‘Film is GREAT’ Facebook page, with the grand prize consisting of an action-packed trip to Britain endorsed by Ali Mostafa and based around blockbuster favorites James Bond, Harry Potter and Sherlock Holmes. The 3-day excursion will take one lucky winner and a friend to experience the vibrant capital city of London and beautiful county of Oxfordshire, through the eyes of some of the finest film makers.

The grand prize will include visiting the Warner Bros. Studio Tour to get a real insight into The World of Harry Potter, going behind the scenes to uncover a world of stunning film sets, elaborate costumes and spellbinding animatronics. Next up, the James Bond Private VIP Tour will take the winner on a journey of high speed boat rides, real spy sites and fifteen James Bond film locations from legendary films such as Skyfall and The World is not Enough. Finally, the winner will experience the Sherlock Holmes adventure in London, starting at the nine-foot bronze statue of the detective located on Baker Street and continuing on to the Sherlock Holmes Museum, Madame Tussauds and the Freemason Hall, where Sherlock Holmes: A Game of Shadows was filmed.

Ali Mostafa, film director and VisitBritain UAE Goodwill Ambassador, commented: “Ali Mostafa, film director and VisitBritain UAE Goodwill Ambassador, commented: “As a filmmaker who studied my craft in the UK, I take great inspiration from British film. The UK has an abundance of inspiring film locations and I hope that the trip I helped plan will take the winner on an exciting journey of discovery. There is so much to explore and whether it’s the vibrant city or the rolling countryside, it’s difficult not to fall in love with Britain’s unique charm.”

To enter the ‘Film is GREAT’ competition please visit

For more information contact:

VisitBritain Media Team

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Film is Great Britain
Film is Great media round table
Film is Great media round table
Film is Great media round table