VisitBritain and Qatar Airways launch new campaign

Thursday 24 November 2016

Visiting Great Britain has never been easier with the same great Qatar Airways fares on open jaw tickets to any of the airline’s four British destinations – Birmingham, London, Manchester and Edinburgh.

Available for the first time, this latest campaign from Qatar Airways and VisitBritain allows holiday makers to experience more #OMGB moments and see more of Britain than ever before with flights starting at an amazing $1,410*.

Fly into London and turn the trip into an adventure by visiting the stunning English countryside surrounding Manchester or explore Edinburgh’s historic sites and the nearby Scottish Highlands and have the ease of departing from either destination.

Qatar Airways Acting Senior Manager for Australasia, Mr. Adam Radwanski, said:
“The United Kingdom is always a popular destination for Australians with London being one of our most popular routes. However, the UK has a lot more on offer besides its capital city. With routes to Manchester, Birmingham and Edinburgh via Doha, travellers can now explore vibrant metropolitan cities as well as the rolling British countryside and beautiful highland surroundings. The open jaw deals on our UK network mean that people have a choice to fly into one British destination and out of another, encouraging passengers to see as much of Britain as possible on their trip.”

Qatar Airways operates out of Sydney, Adelaide, Melbourne and Perth, bringing travellers from Australia to more destinations in Europe, the Middle East and Africa than any other airline serving Australia today. And with more than 70 weekly flights connecting Qatar Airways’ award-winning Hamad International Airport with the United Kingdom, Australia-based passengers can transit conveniently and swiftly with a short maximum transfer time of two hours from Doha to London for instance.

VisitBritain Regional Director for Asia Pacific, Middle East and Africa, Sumathi Ramanathan, said:
“Britain is packed full of incredible experiences which you can’t get anywhere else. We want to inspire more Australians to book a trip to Britain, explore our nations and regions, and discover their own amazing moments. We’re delighted our partnership and current campaign with Qatar Airways showcases the sheer diversity of culture, heritage and countryside moments surrounding the four gateway cities, and just how easy it is to travel from any part of Australia, direct into regional Britain to access these.’’

2017 offers yet another year of amazing moments and unforgettable experiences in Great Britain. With a myriad of events, festivals and anniversaries taking place across the country, there’s never been a better time to visit.

Notes to editor

About Qatar Airways:
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 19th year of operations, Qatar Airways has a modern fleet of 190 aircraft flying to more than 150 key business and leisure destinations across six continents.

A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax.

Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ inflight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways is one of the world’s leaders in sponsoring global sporting events, including the strategic team sponsorships of FC Barcelona and Al-Ahli Saudi Arabia FC. Qatar Airways’ strategy reflects the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 190 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 10 Boeing 777 freighters and two Boeing 747 freighters.

Visit our homepage or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.

For Qatar Airways corporate images, please click here:

About VisitBritain:
VisitBritain is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world. Our partners include government agencies such as UKTI and British Council, airlines and operators, global brands such as the Premier League as well as the official tourism bodies for London, England, Scotland and Wales.

Great Britain’s 2017 Highlights

Birmingham: From Birmingham travel south to Bath, which is where literary great, Jane Austen, called home. 2017 commemorates the 200th anniversary of the acclaimed author’s death, with a programme of events taking place in key Austen sites across Britain. Highlights in Bath include the Jane Austen Centre and the September Jane Austen Festival, which will also celebrate the bicentenary of the novel Northanger Abbey.

Manchester: This once industrial metropolis was named as one of the top ten cities in the world to visit in 2016 by influential travel guide, Lonely Planet. The city is the perfect gateway to North Wales which received its own Lonely Planet accolade recently, having been named as one of the top regions in the world for travellers to explore in 2017. With its grand mountains, dark skies, stunning coastline and surf lagoons, this must-see destination has always been an epic place for adventurers to explore.

Edinburgh: 1947 marked the birth of one of the world’s leading ‘festival cities’, Edinburgh. Edinburgh and its festivals have become an unparalleled destination for visitors, performers, artists and thinkers from all over the globe and in 2017 the 12 major festivals of Edinburgh will mark this special 70th anniversary with a year of celebration. Festival season peaks during August, when more than 25,000 performers populate the city with over 1,000 shows per day including the cultural and historic spectacle of the Royal Edinburgh Military Tattoo and the edgier Edinburgh Fringe festival.

Iconic London: June 2017 celebrates 20 years since the release of JK Rowling’s first novel, Harry Potter and the Philosopher’s Stone. While in London, don’t miss a priceless photo opportunity at the enchanted Platform 9 ¾ at King’s Cross Station, and a must-visit for any discerning Harry Potter fan is the Warner Bros. Studio Tour – The Making of Harry Potter. An exciting new exhibition at the British Library will be dedicated to the magic of Harry Potter (20 October 2017 – 28 February 2018), the first of its kind to celebrate a single series of books by a living author. Discover the city highlights stress-free thanks to the London Pass which give visitors access to 60+ attractions and extra special offers to restaurants and shops! You can even buy these before you travel from the online VisitBritain Shop.

*Fare Terms and Conditions
The fare quoted above is from Perth to London, valid for departures from 25 September 2017 to 31 October 2017. On sale until 30th November 2016. Other sale fares from Melbourne, Sydney, Perth, and Adelaide are available on other travel dates.

For more information on this press release please contact Kristen Angus at VisitBritain:

For more information contact:

VisitBritain Media Team

Assets to download

Download images in this article

Visit website

Download DOC version of this article