Story Ideas

Presenting VisitBritain's look at the biggest topics and trends across Britain right now! You can also discover new hotel openings and refurbishments in the Accommodation Update, and the latest restaurant launches in the Taste Update – all designed to whet the media’s appetite!

A visualisation of About Us. Commission for UNBOXED: Creativity in the UK

Looking ahead to UNBOXED 2022

Friday 08 April 2022

Sweeping its way across Britain in 2022 is UNBOXED, where...

Urban Greening

Wednesday 09 March 2022

The appreciation of local green and natural spaces has increased significantly particularly...

Friends kayaking on the Thames in front of Tower Bridge

Experience outdoor adventure in Britain’s cities

Tuesday 08 March 2022

In Britain’s cities, the great outdoors is closer than visitors might think. Our urban spaces...

Group of people walking along Up at the O2, London

Uncovering another side to Britain’s iconic locations

Tuesday 08 March 2022

Why simply sightsee, when visitors can experience Britain's icons up-close? From climbing the...

The best places for action adventure sports in Britain

Tuesday 01 June 2021

From white-water rafting in Snowdonia to sea kayaking in the Highlands or gliding above a vast...

Fat Tire Tours, cycle tours of London

Explore Britain’s cities on two wheels

Friday 30 April 2021

Travelling by bicycle is a fun, fast and eco-friendly way to discover Britain’s major cities,...

Group of people paddle boarding on the river thames, Richmond, London - VisitBritain/Matthew Williamson Ellis

There’s a ‘Spring’ in UK cities’ steps

Tuesday 09 March 2021

Known as a time for new life, sunnier days, and a renewed sense of self, spring is on its way...

Dark Skies and wildflower seeding at St Huberts, Idsworth, South Downs National Park

Top cultural and educational experiences for 2021

Monday 04 January 2021

From a new Banksy tour in Bristol to a deep dive into climate change in London, Britain promises...

Bristol Harbourside. Credit to Paul Box/Visit Bristol

Unexpected outdoor experiences in British cities

Monday 21 December 2020

Wild swimming ponds in London, modern sculptures on Liverpool’s coast, or street art trails in...