Swap your cold beer for a warm cuppa during the 2019 Ashes Series

Wednesday 31 July 2019
 The tea interval at a cricket match at Wormsley Park, Buckinghamshire.

The start of this year’s Ashes in England this week will no doubt have most cricket fans either staying up through the night or getting up at the crack of dawn to tune in.

For many, Dry July may have just finished but now there is no need to slip back into old habits by reaching for a cold one, especially when it’s chilly outside.

We know that Aussies love a good cuppa as much as the Brits. Research shows the tea market in Australia is worth $324 million* with half of Australians aged 14 or over drinking tea at least once a week – coffee is only slightly more popular!

Luckily, this year Victoria Bitter* has come up with a clever way for you to enjoy the flavour of beer while still reaping the warming benefits of a tea with a launch of a new limited edition tea bag ‘containing super pride hops with premium black tea leaves’ creating the perfect beer-flavoured morning drink.

With the Ashes 2019 series taking place at several iconic locations throughout England - Edgbaston in Birmingham, Headingley in Leeds, Old Trafford in Manchester, and Lord’s and The Oval in London – there’s plenty of time to enjoy a cuppa while watching the competition on the TV.

To help people make the most of the complete tea experience, VisitBritain has put together a handy seven-step guide to making the perfect flavoured brew:

Step 1: Boil the water 

Step 2: Warm your teapot, teacups or mugs

Step 3: Use cold, filtered water to fill your kettle

Step 4: Set the water temperature to between 95 and 60 degrees

Step 5: Pour the water into the warmed teapot or into the teacup / mug 

Step 6: Infuse the teabag or tealeaves once the water has boiled and brew to the desired strength

Step 7: Add your milk and then enjoy the brew! 

If you want to ensure your cuppa is being brewed the correct way, you can also check the official British Standard Institutions method.  

*https://www.victoriabitter.com.au/products/vb-tea
**https://www.theage.com.au/national/victoria/storm-in-a-teacup-how-melbourne-swapped-coffee-for-a-cuppa-20190701-p5231n.html

For more information contact:

Clare Gull

clare.gull@visitbritain.org

Assets to download

Download DOC version of this article