VisitBritain's Legendary campaign

Discover more about VisitBritain's legendary tourism campaign in run-up to King Arthur: Legend of the Sword film release

VisitBritain has launched an international film tourism campaign to showcase why Britain is a legendary tourist destination in the lead-up to the release of the film King Arthur: Legend of the Sword, due in cinemas May 2017. In partnership with Warner Bros. Pictures and Village Roadshow Pictures, VisitBritain has launched a six-week ‘Where Stories Become Legends’ digital campaign to inspire people to book a King Arthur-themed holiday to Britain using #OMGBLegends (Oh My Great Britain ‘Home of Legendary Moments’).

Visitors to the website can play a ‘Legend Generator’ game to unlock their own ‘kingdom’ and discover which epic British location they are destined to rule. Fans can also enter a global competition to win a legendary road trip in Britain.

The campaign drives online ‘traffic’ to a VisitBritain King Arthur: Legend of the Sword site on filled with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.

Films and TV are powerful motivators for travel with VisitBritain’s research showing that more than a third of all potential visitors to Britain want to visit places they have seen on screen.


How can travel trade get involved in the campaign? 

  • Travel trade can access high res images to use in promotional material. If you use any of these images, you must include this legal line: © 2017 Warner Bros. Entertainment, Inc. All rights reserved. Download images here
  • Get your holiday products promoted by asking customers to contribute content to the #OMGBLegends media campaign across Facebook, Instagram and Snapchat. 
  • VisitBrtain has teamed up with Visit Wales, VisitScotland and regional partners to deliver a range of suggestions to help visitor explore the great myth and legends of Britain. Itineraries include Legendary Winchester (home o King Arthur's Round Table), Loch Ness (home of the mystical monster) and Wales Adventure (including King Arthur's resting place)
  • Read our blog on Britain’s top Arthurian-inspired experiences - Britain offers a wealth of opportunity for a King Arthur-inspired adventure, taking in ancient historic sites with claims to both the real-life legend and the dramatic locations that formed the backdrop for the film