Destination Britain to Boost Canadian Tourism Industry

Wednesday 24 October 2012

TORONTO – On October 25 and 26, VisitBritain will host Destination Britain, the region’s key tradeshow where Canadian tour operators and media will meet with British tourism suppliers to build their 2013 programs.

“Destination Britain is a prime opportunity to enhance key international business relationships,” said Karen Clarkson, vice president – North America. “Travelling to Britain is definitely on the minds of most travelling Canadians following an unprecedented summer of the London 2012 Olympic and Paralympic Games, the Queen’s Diamond Jubilee and World Gay Pride.”

Through a timed appointment marketplace featuring 600 appointments, destination seminars and networking functions, Destination Britain is a one-stop-shop opportunity for Canadian tourism professionals to meet key industry players, cement current relationships and forge new ones.

Destination Britain will be hosted at the Thompson Toronto Hotel and include tour operators from across the country. The 30 British suppliers include regional tourist boards, ground handlers, attractions, accommodation and transport providers.

The event coincides with the campaign launch of VisitBritain and the tourism industry’s four-year marketing campaign “Great Britain: You’re Invited.” The global campaign includes targeted Canadian activity including a television commercial with celebrity endorsements, active social media campaign and an advertising campaign in partnership with British Airways.

For more information contact:

VisitBritain Media Team

pressandpr@visitbritain.com

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