Neue Kampagne von VisitBritain und Expedia in Deutschland

Montag 10 Oktober 2016

The first phase of the partnership gets underway with the launch of a six-month digital marketing campaign including online, social and blogger activity to promote ‘365 Days of #OMGB’ moments across Britain. The campaign features a bespoke content platform to showcase the amazing year-round experiences on offer to German visitors across Britain’s nations and regions. The content platforms incorporates product and partner offers to promote and convert the inspiration to visit into bookings.

The first year of activity is part of a longer-term partnership between VisitBritain and Expedia with plans set to be announced in the coming weeks.

Britain Chief Executive Sally Balcombe said: “Britain is packed full of amazing moments and we want people to book a trip right now to come and experience the sheer diversity of culture, heritage and countryside across our nations and regions. Working with commercial partners including Expedia amplifies our global marketing reach as we drive the inspiration to visit into bookings, boosting the economy and jobs across Britain.”

Expedia Media Solutions Global Senior Vice President Noah Tratt said: “We are uniquely positioned as a full-service OTA to offer destination marketing organizations partners, such as VisitBritain, a holistic way to market to and engage travellers around the world at scale, with integrated merchandising and products to drive bookings for real proven results. This partnership with VisitBritain, which builds on our successful collaboration together over the last five years, will influence travelers across the purchase journey by highlighting the many hidden gems across all parts of the country throughout the year with easy ways to book a trip to Britain to experience their own #OMGB moments.”

The bespoke content platform also allows for other partners, including airline partners, destination management organisations and travel suppliers to provide detailed local information about places that are not so well known by international visitors.

Developing products that makes it easier for overseas visitors to navigate Britain and experience more of what the nations and regions have to offer is central to the partnership.

Germany is one of Britain’s largest and most valuable inbound visitor markets. In 2015 Britain saw more than 3.2 million visits from Germany, up 1% on 2014. German visitors spent £1.4 billion in 2015.

The ‘365 Days of #OMGB’ campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.

In August UK Prime Minister Theresa May launched a ‘Tourism Action Plan’ to ensure that Britain remains a top destination for visitors from across the globe.

And latest figures from VisitBritain showed that July was the highest month ever for inbound tourism to the UK with 3.8 million visits, up 2% on July last year. Overseas visitors to the UK spent £2.5 billion in July, 4% up on the same month last year.

Last year set a record for inbound tourism to Britain on visits and spend with 36.1 million visits, 5% up on 2014, and spending up 1% to £22.1 billion.

For more information contact:

VisitBritain Media Team

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