How did you come to work at VisitBritain?
I have extensive experience working in the MICE and leisure tourism industry in mainland Europe, with a career that spans over 25 years.
Before joining VisitBritain in 2017, I headed up the MICE department in France for Tourism Ireland. Prior to that role, I ran my own Travel Marketing Consultancy Company for more than ten years. During this time, I worked with VisitScotland, London & Partners, MICE agencies in France and hotels groups, helping to source buyers, organise events and create a solid sales strategy.
Today I am based in Paris and I am responsible for promoting the UK, to the European MICE market.
What do you like the most about working in the events industry?
The people! I love the diversity of all the different areas our colleagues work in – from corporate meetings or incentives to international conferences run by associations. I enjoy working alongside them to develop the best strategy to help deliver their future event needs.
What do you love about the UK?
The UK is an amazingly diverse country. Its four nations have very clear and distinctive identities that are reflected in their business events offering. From the giant red dragon that sits outside of the new ICC Wales in Newport to the magnificent Edinburgh Castle in Scotland where delegates can literally walk in the footsteps of UK historical figures. It is a country that is full of cutting-edge design and steeped in history, always offering planners something new.
Since I joined the team, my role has led me to some wonderful places across the UK which I was able to experience for the first time such as the beautiful bridges, architecture and galleries that are located in the northern city of Newcastle or the creativity and artistic flair of Bristol. There is so much to experience and I look forward to uncovering more in the future!
Why should international event planners consider the UK as a destination for their future business events?
There are hundreds of reasons why international event planners should consider the UK for future events, but if I looked at the top three, I would say:
1) Access - with 38 international airports, accessing the UK is easy.
2) Price - the UK can be very competitive and you can get a lot for your money – just ask us!
3) Destinations - from quirky original programmes and beautiful hotels to state-of-the-art conference centres, the UK is home to some superb destinations that are oozing originality.
To learn more about how Caroline can help you find the perfect location for your future events, get in touch with her now.