Birmingham and the West Midlands is one of Europe’s most popular and thriving conference destinations, welcoming and delivering over 250,000 conferences and 320 exhibitions annually, providing truly world-class convention facilities and over 36,000 bed spaces.
Its enviable location at the heart of UK and highly accessible transport network makes it an ideal host for events of all sizes. More than 95% of the UK is easily accessible within 4-travel time.
With one of the youngest populations in Europe, the destination boasts a compelling and varied lifestyle once the day's conference is done - a modern, exciting city region with unrivalled social activities, world-class arts and culture, Michelin-starred restaurants and unlimited entertainment, leaving a lasting impression on delegates.
How to get to Birmingham & the West Midlands
The closest international airport is Birmingham Airport situated 9 miles from the city centre. The Airport has a train station on-site, Birmingham International, and has regular trains to the city centre and the rest of the country.
Day 1 – Monday, 20 April 2020
Arrive Birmingham Airport – meet and greet at the Airport.
Welcome Lunch at Sky by the Water, Resorts World – a transformed rooftop bar and restaurant that promises classic and delicious cooking.
Show around at the National Exhibition Centre – with 19 halls, 34 conference suites, and 182,000sqm of covered space, blank canvasses do not come any bigger than the NEC. Plus, with unrivalled connectivity and experienced and friendly people, there is no place better set up to help you with your next event.
Land Rover Experience - get behind the wheel of one of the most famous British brands Land Rover, manufactured in Solihull at the heart of the West Midlands. Experience off-roading like never before, discovering the power and technological ability of these incredible vehicles.
Dinner at Hampton Manor - home to Michelin starred Peel’s restaurant where the food is inspired by their Victorian walled garden. The relationships they build allow them to gather the best produce from the UK’s farms and shores and their cellars showcase handcrafted organic and natural wines, and champion emerging British winemakers.
Overnight accommodation at The Belfry - surrounded by over 550 acres of countryside, The Belfry introduces luxurious guest bedrooms and suites, meeting and event rooms, restaurants, bars, a nightclub, a luxury Spa and Health Club and of course amazing golf.
Day 2 – Tuesday, 21 April 2020
Backstage Tour of Birmingham Hippodrome Theatre - One of the UK’s busiest theatres, Birmingham’s Hippodrome hosts a variety of performances, including West End hits to classical opera. The theatre is also home to the Birmingham Royal Ballet. Go backstage at this historic theatre and discover the magic behind the scenes.
Walking Tour of Birmingham City Centre - Birthplace to the industrial revolution, cultural hotspot and international sporting stage, Birmingham has a lot to offer all within the walkable city centre. A walking tour tells the story of the city through its eclectic mix of stunning historic buildings and innovative architecture.
Show around of the ICC & Hyatt Regency – Marvelled for its state of the art infrastructure and ability to host world-class events, the venue has nearly 30 years of exceptional experience. The venue itself can host events for 10 to 3,000 people and is so accessible; it even has a bridge connecting it to the Hyatt Regency hotel, one of Birmingham’s many exclusive 4* hotels offering luxurious comfort and facilities ideal for delegates and smaller events.
Afternoon tea at Library of Birmingham - Within this stunning building lies the famous Shakespeare memorial room, restored from the city’s original Victorian library. Here lies one of the most important collections of his work, including early editions and priceless artefacts.
Free time to explore
Dinner at Asha’s Restaurant – Birmingham is particularly well known for our Indian food offering and Asha’s is one of our premium restaurants, serving authentic Indian dishes.
Overnight Accommodation at AC Hotel Birmingham – located within the luxury shopping complex of The Mailbox; AC Hotel offers urban comfort in the heart of the city.
Day 3 – Wednesday, 22 April 2020
Visit to Black Country & Living Museum - The story of the Black Country is distinctive because of the scale, drama, intensity and multiplicity of the industrial might that was unleashed. This award-winning corner of the West Midlands is now one of the finest and largest open-air museums in the UK. Walk in the footsteps of the Shelbys at the official home of Peaky Blinders. The BBC epic gangster drama filmed scenes for series 1-4 at Black Country Living Museum.
Lunch at Hobbs’ Fish & Chip Shop, BCLM - The world famous fish & chips are traditionally cooked in beef dripping and are certainly worth the wait! Under the careful gaze of expert fryers, the 1930s fish & chip shop offers what are reputed to be the Black Country's finest cod, roe and chips (all dietary requirements will be catered for).
Travel by coach to ICC Celtic Manor, Wales