Welcome to Birmingham & the West Midlands

Birmingham and the West Midlands is one of Europe’s most popular and thriving conference destinations, welcoming and delivering over 250,000 conferences and 320 exhibitions annually, providing truly world-class convention facilities and over 36,000 bed spaces.  

Its enviable location at the heart of UK and highly accessible transport network makes it an ideal host for events of all sizes.  More than 95% of the UK is easily accessible within 4-travel time.

With one of the youngest populations in Europe, the destination boasts a compelling and varied lifestyle once the day's conference is done - a modern, exciting city region with unrivalled social activities, world-class arts and culture, Michelin-starred restaurants and unlimited entertainment, leaving a lasting impression on delegates.

How to get to Birmingham & the West Midlands

The closest international airport is Birmingham Airport situated 9 miles from the city centre. The Airport has a train station on-site, Birmingham International, and has regular trains to the city centre and the rest of the country.

ICC building along the Birmingham Canal

ICC building along the Birmingham Canal © Meet Birmingham


Day 1 – Monday, 20 April 2020

Arrive Birmingham Airport either Sunday 19 April or morning of Monday 20 April – meet and greet at the Airport and transfer to hotel if arriving on Sunday. Meet and greet at the Airport and escorted to NEC if arriving on Monday.

09:15 Tour of The Belfry - surrounded by over 550 acres of countryside, The Belfry introduces luxurious guest bedrooms and suites, meeting and event rooms, restaurants, bars, a nightclub, a luxury Spa and Health Club and of course amazing golf.

Travel by coach to NEC.

10:30 Show around at the National Exhibition Centre – with 19 halls, 34 conference suites, and 182,000sqm of covered space, blank canvasses don’t come any bigger than the NEC. Plus, with unrivalled connectivity and experienced and friendly people, there’s no place better set up to help you with your next event.

12:00 Tour of NEC Campus - Short walk of the campus grounds including the newly opened Moxy Hotel and Resorts World Birmingham – a destination like no other.

12:30 Lunch at Hilton Birmingham Metropole - Whether you’re hosting a small gathering or a conference for up to 2,000, Hilton Birmingham Metropole can cater for all with 33 unique event spaces and over 700 bedrooms.

Travel by coach to Warwick Castle.

14:30 Warwick Castle - From the small and intimate to the grand and gracious, the awe-inspiring surroundings of Warwick Castle offers it all. From fine dining to spectacular marquee events, the team at the Castle can help you realise your vision. The rich and vibrant story of Warwick Castle spans over 1100 years.

Travel by coach to The Belfry and free time. Travel by coach to Hampton Manor at 18:30 for dinner.

19:00 Dinner at Hampton Manor - home to Michelin starred Peel’s restaurant where the food is inspired by their Victorian walled garden. The relationships they build allow them to gather the best produce from the UK’s farms and shores and their cellars showcase handcrafted organic and natural wines, and champion emerging British winemakers.

Overnight accommodation at The Belfry.

Birmingham Council House

Birmingham Council House © Meet Birmingham


Day 2 – Tuesday, 21 April 2020

Breakfast at leisure, hotel check out and travel by coach to University of Birmingham.

09:45 Show around of University – Not only is UoB one of the UK’s top universities, it is also an outstanding conference and events venue with a range of unique spaces. The university is over 100 years old with historic architecture and venue space as well as contemporary new buildings with the latest technology.

Travel by coach to Park Regis for bag drop.

11:15 Show around and lunch at the ICC – Marvelled for its state of the art infrastructure and ability to host world-class events, the venue has nearly 30 years of exceptional experience. The venue itself can host events for 10 to 3,000 people and is so accessible; it even has a bridge connecting it to the Hyatt Regency hotel.

14:00 Show around of Hyatt Regency - one of Birmingham’s many exclusive 4* hotels offering luxurious comfort and facilities ideal for delegates and smaller events.

14:30 Walking Tour of Birmingham City Centre - Birthplace to the industrial revolution, cultural hotspot and international sporting stage, Birmingham has a lot to offer all within the walkable city centre. A walking tour tells the story of the city through its eclectic mix of stunning historic buildings and innovative architecture. 

16:00 Unique Venues Birmingham - Post walking tour refreshment and look around at the Repertory Theatre and iconic Library of Birmingham.

Taxi to Birmingham Hippodrome for dinner at 18:00.

18:30 Dinner at Birmingham Hippodrome – one of the UK’s busiest multistage theatres, welcoming on average over 500,000 visitors every year. From amazing shows to delicious catering, or their impactful conferences and incredible events, every experience at Birmingham Hippodrome is filled with flair.

19:30 We Will Rock You – enjoy this worldwide smash hit musical by Queen and Ben Elton as it dazzles all the senses in breath-taking style.

Overnight Accommodation at Park Regis – This 4* Luxury Hotel, is also the tallest and most breath-taking addition to Birmingham’s skyline, with 253 comfortable guestrooms and suites along with a range of extensive meeting and events facilities. 

Library of Birmingham

Library of Birmingham © Meet Birmingham


Day 3 – Wednesday, 22 April 2020

08:30 Hosted Breakfast at Park Regis – with short tour of conference and events facilities.

Hotel check out and travel by coach to BCLM.

10:15 Visit to Black Country & Living Museum - The story of the Black Country is distinctive because of the scale, drama, intensity and multiplicity of the industrial might that was unleashed. This award-winning corner of the West Midlands is now one of the finest and largest open-air museums in the UK. Walk in the footsteps of the Shelbys at the official home of Peaky Blinders. The BBC epic gangster drama filmed scenes for series 1-4 at Black Country Living Museum

12:30 Lunch at Hobbs’ Fish & Chip Shop, BCLM - The world famous fish & chips are traditionally cooked in beef dripping and are certainly worth the wait! Under the careful gaze of expert fryers, the 1930s fish & chip shop offers what are reputed to be the Black Country's finest cod, roe and chips (all dietary requirements will be catered for).

Travel by coach to ICC Celtic Manor, Wales.


05 Mar 2020(last updated)

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