VisitBritain hosts tourism mission to China

Tuesday 22 November 2016

VisitBritain is this week hosting its largest ever tourism mission to China, followed by its first trade event to South Korea in more than five years.

More than 80 travel trade and industry suppliers from the UK including hotels, retailers and tour operators are set to showcase what makes Britain a GREAT destination to Chinese buyers at VisitBritain’s annual ‘Destination Britain China’ event, this year being held in Shanghai from Monday 21st to Wednesday 23rd November.

More than 7,000 business appointments will take place during the three-day trade fair, giving more than 100 buyers from 15 cities across China the chance to see the latest tourism products and services from across the UK – more than half of which are attending for the first time. Suppliers from Birmingham, Canterbury, Dorset and London, to Leeds, the Lake District, Northumberland and Inverness are attending to name but a few.

VisitBritain Chief Executive Sally Balcombe said:

“Our Destination Britain China event gives British travel suppliers the chance to forge valuable business connections with the Chinese and South Korean travel trade.

“Britain is offering great value for our long-haul high value markets. This is a fantastic opportunity for travel suppliers and local destinations to get their tourism products and services in front of international buyers, showcase their local areas and ultimately inspire more visitors to come and explore more of our nations and regions.”

Destination Britain China has been running since 2009 and is an important event in VisitBritain’s travel industry calendar. As well as doing business with top travel buyers in China, delegates at this year’s event will hear about the latest international travel market trends, what the UK is doing to attract more international visitors to all its nations and regions, alongside seminars and networking to boost knowledge of Britain as a tourist destination.

Last year was a record-breaking year for visits from China to the UK with 270,000 visits, 46% up on the year before with spend up 18% to £586 million – moving China into Britain’s top 10 most valuable inbound markets for the first time. And latest flight booking data from ForwardKeys shows that flight bookings from China for November this year to January 2017 are up 17% on the same period last year. When considering the Christmas period 18 December to 31 December 2016 – flight bookings from China to the UK are up 37% compared to the same period last year.

VisitBritain has ambitions to double spend from Chinese visitors to £1 billion by 2020.

Inbound tourism is worth more than £26 billion to the UK economy.

For more information contact:

VisitBritain Media Team

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