VISITENGLAND GEARS UP TO BOOST TOURISM DURING RUGBY WORLD CUP 2015

Monday 06 May 2013

3 May 2013: As Tournament Organisers, England Rugby 2015 have announced the 12 venues across England which will host matches during Rugby World Cup 2015, national tourist board VisitEngland reiterated its commitment to maximise the benefit from this prestigious sports event for tourism.

VisitEngland will work closely with the host destination management organisations, venues, and local authorities to support them in delivering the best possible experience for all visitors (spectators, media and teams). Committed to ensuring that the tourism opportunities are fully exploited, the tourist board’s strategy will encourage visitors to stay longer, explore the country far and wide, and spend more during their visit.

James Berresford, VisitEngland’s Chief Executive said:

“Sport in this country is an incredibly powerful sales tool that has the power to attract millions of international visitors, and acts as an important catalyst to stimulate domestic visits from our vast home-grown fan-base. We are proud to see Rugby World Cup 2015 hosted in England and this provides the industry with a tremendous opportunity to grow tourism throughout the country, and deliver on the legacy of the London 2012 Olympic & Paralympic Games.”

One of the most important benefits for tourism that Rugby World Cup brings is that the tournament will host matches and feature training camps in a number of venues right across the country, spreading the opportunity for growth far and wide. This geographical spread enables the industry to showcase England’s assets as a world class tourist destination as has never been done before, to boost tourism spend, stimulate the continued growth of the English visitor economy, and create jobs in the sector.

Debbie Jevans, CEO England Rugby 2015 said:

“The world can now start planning for Rugby World Cup 2015 as we confirm the Match Venues and the full Match Schedule. In less than two and a half years’ time, we will be welcoming the world to England and to a celebration of Rugby, played in a range of atmospheric stadiums right across the country.”

“We are very grateful to all the cities and venues who have been part of the selection process for Rugby World Cup 2015. The support and interest shown by Coventry, Bristol, Derby, Southampton and Sunderland has been excellent and, whilst they have not been selected to host, we will continue to build upon the relationships forged throughout this process to ensure that these cities will still play a part in this truly nationwide tournament.”

“We are pleased to be working so closely with the national tourist board, VisitEngland, to ensure that the tourism industry will utilise the unique opportunities that a sporting competition of this calibre brings to the host nation.”

Minister for Sport & Tourism, Hugh Robertson said:

“Hosting Rugby World Cup in 2015 will provide us with a great tourism opportunity to showcase fantastic destinations across the country. We look forward to giving a warm welcome to rugby fans from across the world.”

The tournament will be spread over a 44-day period, between September 18 and October 31, 2015 meaning visitors will have the luxury of time to explore the country, at a time when the industry traditionally most needs visitors.

With confirmed teams from major international markets including Australia, Italy, Ireland and France as well as South Africa and New Zealand, there is an excellent opportunity to raise awareness of England in these key markets. In addition, the planned cultural events leading up to and during the tournament, as well as live sites and the creation of dedicated ‘fan zones’ will provide an outstanding and rounded visitor experience.

-Ends-

For more information contact:

VisitEngland

Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Mob: 07500555651, Email: sarah.long@visitengland.org www.visitengland.org

Emma White, Corporate Communications Executive Tel 020 7578 1471, Email: emmalucy.white@visitengland.org

England Rugby 2015

Laura Brown

Communications Manager

T +442088317813 M +44 7545602718

E laurabrown@er2015.com W rugbyworldcup.com

Joanna Manning-Cooper

Communications and Marketing Director

T +44 20 8831 7857 M +44 07753 811 353

E jmc@er2015.com W rugbyworldcup.com

Notes to Editors

About VisitEngland

  • VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
  • Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics
  • For more information, visit www.visitengland.org or www.visitengland.com

Rugby World Cup 2015 Match Venues and Host Cities:

  1. Brighton Community Stadium, Brighton & Hove
  2. Manchester City Stadium, Manchester
  3. Elland Road, Leeds
  4. Kingsholm Stadium, Gloucester
  5. Leicester City Stadium, Leicester
  6. Millennium Stadium, Cardiff
  7. Olympic Stadium, London
  8. Sandy Park, Exeter
  9. Stadiummk, Milton Keynes
  10. St James’ Park, Newcastle
  11. Twickenham Stadium, London
  12. Villa Park, Birmingham
  13. Wembley Stadium, London

For more information contact:

VisitBritain Media Team

pressandpr@visitbritain.com

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