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Sleep between luxurious cotton sheets in Britain’s iconic landmarks, with a thread count so high you won’t want to leave your bed. Enjoy the pleasures of an egg chef who will poach, fry and scramble to exactly your requirements, and relax in surroundings so elegant you take a photo or two to replicate the look at home.
- Sleep like kings and queens at the new Royal Chamber at Hedingham Castle, Essex – opened in 2022
The Royal Chamber is an exquisite double room tucked away inside Hedingham Castle. The castle already has several properties available to guests in the grounds – but now people can spend the night inside the Castle. Guests get the royal treatment with a grand four-poster bed and a roomy double bath in this luxurious bedroom suite at the top of the castle.
- Brush with royal heritage in one of London’s most historic buildings, as Admiralty Arch is set to become London’s first Waldorf Astoria, London – opening in 2023
The iconic Admiralty Arch is being transformed into a five-star-plus luxury hotel, private members’ club and serviced residences. The Edwardian building marks the boundary between Trafalgar Square and The Mall – two of the capital’s most-loved landmarks – and the views from the 100 rooms and suites are guaranteed to be some of the city’s best. A stay here promises a brush with some fascinating political and royal heritage: Winston Churchill was based here as First Lord of the Admiralty; First World War code-breaking operations were run from here; Ian Fleming worked here during the Second World War; and some royal processions still pass under the main arch, as they have done for over a century.
- Indulge at the iconic Art’otel Battersea Power Station, London – opening late 2022
Located in one of the new Foster & Partners-designed buildings around historic Battersea Power Station, this 167-bedroom luxury lifestyle hotel will have a rooftop pool and a bar overlooking the iconic chimneys. Guests will be welcomed by a public gallery creative space with a rotating calendar of exhibitions, as well as cultural and artistic events that support both established and up-and-coming artists.
- Splash out on the new penthouse castle apartment, The Endeavour at Glenapp Castle, Ayrshire, Scotland – opened in May 2021
Through the conversion of the Castle’s entire top floor, The Endeavour provides 4,500 square feet of luxurious accommodation. The penthouse is made up of four bedrooms, five bathrooms, a lounge with dining room for up to 16 guests, a media room with seating for 12, sauna, library, a games room, a private lift and a personal treatment room for massages and beauty treatments. It has its own kitchen dining room and is able to be offered on an exclusive and private basis with a full butler service and private chef. The opulent nature of the penthouse is matched by its stunning and romantic views of Ailsa Craig, the Isle of Arran, the Mull of Kintyre and on a particularly clear day, Ireland.
- Look over the River Thames from your luxurious bed at Park Hyatt London River Thames, London - opened in 2022
The 203-room Park Hyatt London River Thames is expected to open in 2022 and will be located in the fast-transforming area of Nine Elms, on the south bank of the river. The new hotel will include a secure executive wing and event spaces offering a carefully curated and personalised experience for business and government travellers. The signature Park Hyatt Living Room will feature luxury touches and world-renowned artwork and design, as well as a large ballroom.
- Stay in a deluxe hotel steeped in over 900 years of history at Amberley Castle, Sussex
A castle for all occasions nestled in the Sussex countryside, Amberley Castle is rich in history, and to this day, still obtains many of its original features. The 19 luxurious guest rooms offer comfort and style, the interior design reflects the history of the castle and rooms are furnished with antiques and fine fabrics alongside contemporary features. At the heart of the hotel is the magnificent Queen's Room restaurant, with a barrel-vaulted ceiling dating back to the 12th century.
- Be at the centre of high-society activity at Cliveden House, Berkshire
Set high above the Thames with far-reaching views, Cliveden’s impressive gardens and majestic woodlands capture the grandeur of a bygone age. Frequented by dukes, earls and royalty the estate was gifted to the National Trust in 1942. Cliveden House now is a privately owned five AA Red Star award-winning hotel, with a story of over 350 years of powerful personalities, iconic parties and scandalous affairs. Now, the Grade I stately home is set upon 376 acres of beautifully presented National Trust grounds is a luxurious five-star Relais & Châteaux hotel and spa, ready and waiting to welcome you to create your own moment in Cliveden's history.
- Sleep in a re-imagined 18th-century country house: The Retreat at Elcot Park, Newbury – opened April 2022
Located between Hungerford and Newbury, close to famous sites such as the Downton Abbey Highclere, it is the perfect location for nature and culture lovers. The luxurious interior of the retreat was designed by Taylor & Turner and is a twist of traditional and contemporary elements - blending the old with the new. The resort features two in house restaurants, a whisky and an outdoor bar, a coffee shop and bakery. Guests can book a room in the main building or in one of the six eco lodges and have access to the outdoor infinity pool and the luxurious spa facilities.
For more information contact:
VisitBritain Media Teampressandpr@visitbritain.org