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Coincide your visit to Britain during one of the major sales seasons and you could make huge savings on shopping during your trip. Post-Christmas is a brilliant seasonal sale period as shops offer great discounts and incentives, usually from Boxing Day (26 December) onwards. You’ll find them everywhere, from major department stores and high-street shops, independent boutiques and outlet centres.
England’s capital is, without doubt, one of the best places in the world to shop! Legendary shopping haunts such as Oxford Street, Bond Street, Regent Street, Westfield in Stratford, east London and Westfield in Shepherd’s Bush, west London, Covent Garden and Knightsbridge, plus pretty much every other street in the capital, are teeming with shops that offer post-Christmas sales. If you’re searching for great prices at high-end stores, why not start at the ‘grande dame’ of them all, Harrods in Knightsbridge. Its Winter Sale is a real show-stopper of an event, opening with great fanfare on Boxing Day – in previous years, the Boxing Day sale event has featured live reindeers and a performance by Florence + The Machine. Also head to Selfridges on Oxford Street where, across six floors, you’ll discover fantastic sales on designer wear (its sale also kicks off on Boxing Day), while over in Knightsbridge, Harvey Nichols is a must-visit for luxury brands at sale prices. Homewares, fashion and beauty bargains can be found at the elegant designer department store Liberty on Regent Street and, if it’s a good deal on foodie treats you’re looking for, head to Fortnum & Mason on Piccadilly, where sales tend to start on 27 December.
Birmingham, central England
Jump on a train from London and 90 minutes later you’ll find yourself in another shopper’s paradise. The city of Birmingham has a wonderful mix of shopping experiences, from luxury department stores and independent boutiques to historic markets and high-street favourites. Check out the post-Christmas sales at its branches of Harvey Nichols, found at the Mailbox shopping venue, which is also home to brands such as Armani and Calvin Klein. The Birmingham branch of Selfridges is located in one of the city’s most distinctive buildings and is part of The Bullring & Grand Central shopping destination. It boasts upscale brands such as Michael Kors and the British institution that is department store John Lewis, which kicks off its famous sale on 27 December. Close by is Birmingham’s New Street, which has a myriad of narrow streets leading off it where you’ll find sales events at the independent boutiques and high-street favourites that have their home there. And don’t forget to explore the city’s renowned Jewellery Quarter, packed with historic buildings and jewellery boutiques to hunt for that gem of a post-Christmas bargain.
Manchester, north-west England
Whatever style you’re into, you’ll find it in Manchester’s shops – and at great prices too during sales season. Like London and Birmingham, Manchester has branches of luxury department stores Selfridges and Harvey Nichols, each home to a raft of designer concessions. If you’re looking for high-street bargains all under one roof, check out the city’s fantastic shopping centres; the intu Trafford Centre (where Selfridges is located) is home to Zara, Victoria’s Secret, John Lewis and that British favourite, Primark. For shopping in a historic destination, visit The Royal Exchange – once the hub of the world’s cotton trade and a Grade II-listed building – where premium high-street brands (think French Connection and Molton Brown) sit alongside independent boutiques and luxury retailers. The venue is also close to Manchester Arndale, where bargains can be found at leading British high-street fashion stores such as TopShop, River Island and Next. It’s also worth exploring Manchester’s creative, bohemian hub, the Northern Quarter, for vintage boutiques and independent record stores and head to Afflecks, where bargains can be picked up at independent designers trading across four floors – it’s a labyrinth of treasures.
Home to one of the UK’s largest retail hubs outside of London, Glasgow is a shopaholic’s dream destination. Its world-famous Style Mile in the city centre means an easy route around all your favourite shops – good news, as hunting for bargains can be tiring work! The ‘Style Mile’ is home to well-loved British high-street stores, as well as luxury retailers, but it’s also the place to go to explore the city’s shopping centres and department stores. More than 80 retailers have made their home at the Buchanan Galleries, including a branch of John Lewis, the classically British Jones the Bootmaker, and beauty shops such as Bare Minerals. The West End of the city is the place to shop if you’re looking for sales bargains in more avant-garde and independent boutiques.
Cardiff’s main shopping area in the city centre is mainly pedestrianised, meaning the hunt for post-Christmas bargains is all concentrated in an easy-to-navigate district. The Welsh capital is well-known for its Victorian arcades and no less than six have been transformed into shopping venues. The Castle Quarter alone comprises three; Castle Arcade, High Street Arcade and Duke Street Arcade, and it’s here you’ll find a raft of vintage shops, clothes stores and jewellery shops worth exploring during the post-Christmas sales. Contemporary British brands, such as Marks & Spencer and John Lewis, have made their home at the St David’s Centre and there are high-street names galore throughout the city centre.
Grab even bigger bargains at Britain's outlet stores – they offer deals all year round, but you can discover even bigger discounts during the main sale periods as items are marked down further.
Bicester Village, Oxfordshire, central England
Less than one hour from London, Bicester Village is one of Britain’s best-known luxury shopping destinations and bargain hunters can explore more than 160 famous brand-name boutiques, including Oscar de la Renta, Hugo Boss, Tods and Mulberry. Year-round they offer savings of up to 60% and may often discount further during the post-Christmas sales period. New designer boutiques are constantly opening at the Village, with recent additions including Roland Mouret, MonnaLisa, Amanda Wakeley and British brand Shrimps. Bicester Village now also offers an exclusive by-appointment-only space where guests can retreat for private shopping consultations and, to complete the VIP shopping experience, can take advantage of valet parking, hands-free shopping and on-site tax refunds and money services. There’s also a Bicester Village app packed full off shopping tips, important information and exclusive offers, that you can download before you hit the shops.
McArthurGlen has designer outlets in six locations across Britain, including York (a two-hour train ride from London) and Cheshire, a 45-minute train journey from Liverpool. Cheshire Oaks is Britain’s largest designer outlet, with more than 145 boutiques, restaurants and cafés, and shoppers can find bargains from popular high-street names such as Marks & Spencer and Next, and high-end brands such as Burberry and Michael Kors. McArthur Glen’s other destinations include Ashford in Kent (40 minutes from London), Bridgend in south Wales (around 30 minutes from Cardiff), East Midlands (around 25 minutes from Nottingham) and Swindon (around 45 minutes from Bath). A new outlet is due to open in 2020 in Cannock in the West Midlands (30 minutes from Birmingham).
London Designer Outlet
Close to the world-famous Wembley Stadium in north London is the London Designer Outlet, where visitors will discover more than 50 outlet stores offering regular and seasonal discounts of up to 70% on top fashion and lifestyle brands – it’s ideal for post-Christmas sales! If you’re into sportswear, this is where you’ll find top sporting brands such as Nike and adidas, while if you’re searching for stylish homewares, check out lifestyle stores that include Villeroy & Boch, Sony and Procook. The outlet also offers services such as multi-lingual staff and overseas shoppers can claim an immediate VAT refund at the outlet’s currency exchange service.
ICON Outlet at the O2
New to the outlet scene – it opened in late October 2018 – the ICON Outlet at the iconic O2 arena in Greenwich, south-east London, has brought together a huge range of fashion and lifestyle brands at accessible prices all under the famous tented roof. It's home to retailers including Kurt Geiger, Aspinal of London, Jack Wills, Cath Kidston, Hackett, Guess, G-STAR Raw and Ted Baker, as well as a host of other shops and restaurants. Customers can take advantage of services such as a concierge luggage drop and hands-free shopping.
For more information contact:
VisitBritain Media Teampressandpr@visitbritain.com