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See Things Differently

Welcome to Britain

Welcome to Britain

Discover inventive new experiences and captivating stories in 2024, brought together with a dose of British flair. From exploring film settings and pioneering cultural spaces to countryside trails and relaxing wellness retreats, it’s all happening on our shores and you’re invited!

Join immersive exhibitions as the National Gallery celebrates a landmark anniversary or get a taste for chocolate as Birmingham’s Cadbury World also marks its 200th birthday. Venture off the beaten track for new coastal adventures, exploring new trails and walking routes, or take in sporting action as the world’s best compete in everything from athletics to the Premier League.

Whether it’s getting a feel for our vibrant cultural cities, embarking on a coastal adventure, or discovering locations made famous by film and TV, it’s time to experience Britain differently.

VisitBritain/Helena Bradbury

A woman stands looking out to a view in the rooftop pool at sunrise

Explore different

VisitBritain/Kieran Duncan

Glen Coe, Scotland

People standing on high point looking down at mountain view

Spilling the tea on GB

We’re spilling the tea on the hottest experiences – and it’s not just a good old brew that we’re mad about.

VisitWales

Cardiff, Wales

Two bikers racing on Cardiff Speedway

Key sporting moments in 2024

Grab your tickets, or a spot by a screen, and join the atmosphere of brilliant British sport.

VisitBritain

Brighton

Woman standing on the beach near the pier at sunset

Day trips from London

Britain packs a punch when it comes to the eclectic range of destinations within close proximity to London.

VisitBritain/Daniel Struthers

Parc national de Sowdonia (Eryri), Pays de Galles

A man jumping across a stream whilst hiking

How to see Britain differently

From gastronomic adventures to eco-friendly stays, there’s always more to explore on Britain’s shores.

VisitBritain - The official tourism website of Great Britain

Providing you with inspirational activities and experiences, from those in the know.

Your guidance and information about travelling to Great Britain and Northern Ireland.

Helping the travel industry showcase the best of Britain.

Cultural hotspots

An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.

London

VisitBritain/Hazel Parreno

Picadilly Circus underground station

From palaces to cobbled alleys, and a dormant volcano, this city is a real show-stopper.

Lowland Scotland

VisitBritain/Andrew Pickett

Edinburgh

A young couple taking a selfie of view over historic town

World-class football and a music scene that brought Oasis to centre stage – there’s lots to love about Manchester.

North West England

VisitBritain/Manchester Craft Beer Festival

DJ playing to groups of people at Manchester Craft Beer Festival, in Depot Mayfield, Manchester

A quirky seaside city filled with diverse cuisine, vintage shopping and adrenaline fuelled adventure.

South East England

British Airways i360

Brighton

Female yoga class taking place on the viewing platform of British Airways i360 Viewing Tower

From The Beatles to Frankie Goes to Hollywood, Liverpool is a UNESCO City of Music with seriously cool credentials.

North West England

Oh Me Oh My

Liverpool

Rooftop of Oh me oh my restaurant in Liverpool

Cool creative Bristol is a must-see for art, culture and action-packed adventure.

South West England

VisitBritain/Rod Edwards

Lit up hot air balloons and fireworks in the night sky

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

South Wales

VisitBritain/Ben Selway

Cardiff

A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff, Wales

Pushing the boundaries of art and culture and a heart that beats through its people.

Lowland Scotland

VisitBritain/Tommy Ga-Ken Wan

Two men looking at installation of suspended head sculptures

An industrial hub with a vibrant, creative heart and a whole host of quirky adventures.

Midlands

West Midlands Growth Company

Historical building, with a clock tower, beside a fountain

Linked by no fewer than seven bridges, it's one vibrant place to visit.

North East England

Rich Kenworthy

Newcastle, England

Mensen die fietsen en skateboarden op een pad langs rivier de Tyne bij Newcastle

A hotbed for shopping and the arts, you’ll find lots to explore in Leeds.

Yorkshire and Humber

VisitBritain/Thomas Heaton

The Victorian formal gardens with statues and low hedges in front of Harewood House

Packed with lively pubs, an eclectic food scene and a myriad of immersive experiences.

Northern Ireland

Tourism Northern Ireland

The Titanic, Belfast

Discover annual events

James Bridle

A couple walking at the Isle of Wight Festival

Celebrate in Britain

Find out what’s happening across the nations with our round-up of annual events.

Planning a trip? We're here to help

From bustling city experiences to countryside rambles and coastal dips – discover adventure all over England, Scotland, Wales and Northern Ireland.
England

Your trip to England is just around the corner

Discover the land of Big Ben, Banksy and bangers and mash. From its bustling cities to its blooming beautiful gardens, it doesn’t disappoint.

Plan a trip to England
Scotland

Discover Great Britain’s northern reaches

Imagine a country where ancient castles guard mysterious lochs and emerald glens, and where the local spirit is as warm as the welcome.

Plan a trip to Scotland
Wales

Discover a land of adventure and mythical creatures

Delve into a world of dragons, renowned choirs, championship rugby, and some of the most spellbinding scenery Britain has to offer.

Plan a trip to Wales
Northern Ireland

Your trip to Northern Ireland has never looked more magical

Get swept up in a world of ancient myths and modern-day legends, from the Giant’s Causeway and Game of Thrones to the vibrant buzz of Belfast.

Plan a trip to Northern Ireland

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