DAVID BECKHAM’S ‘BEST OF BRITAIN’ REVEALED

June 18, 2012 - On day 31 of the Olympic Torch’s tour of Britain, Samsung’s global ambassador for London 2012, David Beckham, shares with VisitBritain his top tourist tips revealing a combination of locations across the UK that he wants to visit with his family.

Beckham’s top ten leads the upgrade of VisitBritain’s ‘Best of Britain’ app which was launched with Samsung earlier this year to inform and inspire the Games spectators and visitors to Britain this summer. New content on the app includes recommendations, accommodation and entertainment options provided by the national tourism agency to help make London 2012 an Olympic Games everyone can enjoy both in and outside of the Olympic venues.

Beckham’s exclusive suggestions:

• Take a tour of Buckingham Palace;
• Experience some real East London food at Tony Lane’s Pie & Mash shop;
• Go on a stadium tour of Old Trafford and the new Wembley;
• Grab some fresh air at one of the Royal Parks like Hyde, The Regent’s or Richmond;
• Play a round of golf at St Andrews;
• Go shopping at Manchester’s Northern Quarter, or markets like Camden, Portobello or Spitalfields;
• Take the kids to Thorpe Park or on the Harry Potter tour;
• Don’t miss London’s theatre scene and plays like War Horse or Jersey Boys;
• Eat at Ceconnis or NOPI in London;
• Go for a walk in the countryside and stop off at a pub along the way.

Inspirational content of key Olympic Torch Relay destinations and competition locations are also on the app to help inspire future travel and create a lasting legacy for places associated with the Olympic Flame. Guides for key destinations such as Land’s End, Much Wenlock, Stonehenge, Liverpool and Dover all offer startling imagery and stirring content to allow international visitors to plan their next Britain itinerary.

Sandie Dawe, Chief Executive at VisitBritain said: “David Beckham is not only a global superstar, but an ambassador for Britain wherever he goes. To have his personal insight on what the world should come and see when they visit the UK gives the country a fantastic lift ahead of this year’s Games.”

Sunny Hwang, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics said: “Samsung’s collaboration with VisitBritain demonstrates how we will provide a more enjoyable and exciting experience for anyone looking to take part in the Olympic Games this summer. David Beckham is helping Samsung deliver an Olympic Games everyone can enjoy, and his support for the Best of Britain app shows his commitment to London 2012 as Samsung’s global ambassador.”

Samsung and VisitBritain also extended their partnership to help more people experience the sights, emotions and stories of the Torch Relay, through innovative smart technology and social media by enabling VisitBritain’s Super Bloggers to join the Samsung caravan on key dates of the journey. The bloggers will capitalise on the unique access to tweet, blog and create stories that highlight the towns and cities celebrating the exciting moments of the Torch Relay, and showcase cultural landmarks across the UK.

Images and inspirational content will be posted via all of VisitBritain’s digital platforms, enabling people around the world to enjoy the iconic sites the Torch will be passing through. A unique interactive map has been created to allow potential visitors to ‘Follow the Torch’ as it makes its journey, and gain insightful information on locations along the Olympic Torch Relay route.