Design Your Own Rain Boots to Win a London Adventure

Monday 16 November 2015

Fall in Britain is awash with color, crisp leaves and puddles aplenty. There’s no better time of year to don your rain boots and discover the great British countryside and lifestyle brand, Joules, wants explorers to do so in style. Whether you’re an avid adventurer seeking to tackle the terrains of the Lake District in your practical boots, or prefer to pound the puddle-soaked pavements of a concrete jungle in your bold and stylish pair, Joules wants you as their next designer.

Design Your Own Rain Boots

Joules has launched an exciting Design Your Own Rain Boots competition to create an original pair of rain boots. The winning entry will be made into a limited edition run of rain boots to be sold alongside the current collection.

The Prize

As well as seeing their masterpiece made into a pair of rain boots the winner will also receive a fabulous five-night trip to London for two. The prize includes flights from any US airport and accommodation in Claridges. While in London the winner will enjoy a programme of entertainment which includes a private viewing of the Crown Jewels, afternoon tea at The Ritz, a champagne trip on the London Eye, tickets to a West End show and a bespoke chauffeur driven luxury tour of some of London’s most-loved tourist attractions.

To enter the competition visit: and make a splash!

The Judges

The competition will be judged by Joules founder Tom Joule, creative director Chloe Ward and TV host and fashion journalist Louise Roe, who has written for Elle UK, Glamour, Men’s Health UK and Conde Naste Traveler and has appeared on MTV, Grammy, Golden Globes and Oscar coverage and The Clothes Show.

Top Tips

The judges will be looking for an original design that truly catches the eye. Joules is famous for high-quality rain boots that are available in prints ranging from nautical stripes, bold florals and London buses to bees, hares and iconic British birds and dogs, so a little research of current and past ranges is advised.

Joules founder Tom Joule is confident that the competition will be well-received, “We’ve always known that our customers are an incredibly colorful and creative bunch, this competition gives them a chance to really impress us with their good taste and design skills.”

About Joules

Joules is best known and loved for creating high quality British heritage inspired clothing, footwear and homeware designs. Famous for unique in-house painted and hand drawn prints, attention to detail and twists on classic design, the vibrant company’s stores can be found up and down the land, located in some of our most picturesque cities from Bath and Edinburgh to Cambridge and Cheltenham. For London shoppers there’s a newly opened store in Northcote Road, Waterloo and the recently renovated St Pancras station. Joules is by no means limited to city streets; in fact you’ll find the majority of the company’s stores dotted around holiday destinations from our best-loved coastal locations ranging from Cornwall to Norfolk to visitor hotspots such as the Cotswolds and the Lake District.

For more information please contact:

For more information contact:

VisitBritain Media Team

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