Monday 14 February 2011

Unite the Invite is a new Facebook app, that tests the power of your social reach. Launching today, the premise is simple: You register, upload a picture of yourself and are matched with another Facebook user, who is also involved in this “social experiment”. Simply post their picture to your wall and ask your friends to share it. Your challenge is to find your match faster than anyone else. If you do, you’ll win an exclusive trip for two to London, Manchester, Liverpool, Glasgow, Edinburgh or Cardiff.

“The idea that we’re all connected by six degrees of separation has intrigued people for generations. This new app is a fun and easy way of seeing just how connected you really are,” says Joanne Simmons, Online Executive at VisitBritain, who has co-developed the app with STA Travel.

So, what does this app have to do with the UK’s national tourist board and America’s leading youth travel expert?

Unite the Invite sees each participant given a virtual invitation to the UK. But there’s a catch – we only give you half of it. The other half is given to the mystery person you have to find on Facebook. If you find them and unite your invite faster than anyone else, you’ll each win an exclusive UK adventure that has been organized by STA Travel's Travel Experts," says James Bell, STA Travel Commercial VP.

He adds: “With the Royal Wedding just a couple months away and the London 2012 Olympic and Paralympic Games just around the corner, the UK has never had more reasons to celebrate – and there’s never been a more exciting time to visit.”

Unite the Invite launches on Monday February 14th, 2011 and can be accessed by visiting www.facebook.com/LoveUK. The social experiment will run until Sunday March 13th, 2011 at 11.59 pm EST. Prize details: The fastest pair to Unite their Invite will each win a trip for two to the UK and can choose from six different prizes: London, Manchester, Liverpool, Edinburgh, Glasgow or Cardiff.


About STA Travel
STA Travel is the youth travel expert enabling students and young adults to explore the world by creating experiences filled with adventure, discovery and personal growth. For more information or to find a STA Travel Store near you, visit statravel.com.

For more information contact:

VisitBritain Media Team


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