Star rating for accommodation
When planning your trip, you’ll want to find accommodation that suits your budget and that won’t disappoint. If you see a quality assessment logo next to your chosen accommodation, it means an official Quality Assessor has visited the accommodation and given it a rating.
VisitEngland, VisitScotland, Visit Wales, Northern Ireland Tourist Board and the AA carry out Quality Assessment in Britain. They all use the same extremely rigourous criteria and make reliable and impartial assessments.
The 1-5 star rating system covers all kinds of accommodation from campsites, to B&Bs to city-centre hotels, all offering different levels of facilities and services. For this reason, specific types of accommodation need to be assessed in a different way. For example, a hotel would need to offer room service to achieve a 3-star rating, but this would not be a requirement for a B&B.
If an establishment offers the facilities required at a certain level, it must also achieve the quality score. For all accommodation types, the number of stars gives you an indication of the general quality of the furnishings, decor and ambience. The more stars awarded - the higher the level of quality. The assessors stay overnight as a 'mystery guest' in all B&Bs and hotels to give them an opportunity to test aspects of the guest experience such as the welcome, the comfort of the bed, the food and the cleanliness.
Remember to check the classification – 4-star guest accommodation cannot be compared to a 4-star hotel. Different criteria apply.
National assessing bodies for England, Wales and Scotland assess accommodation to the same criteria and award 1 to 5 stars reflecting the facilities and overall quality.
For full details about quality assessments in Britain, click on the country you are visiting:
However, the additional award schemes do differ between England, Wales and Scotland. For example, VisitEngland offer Gold and Silver Awards to their Hotel and Guest Accommodation, whereas Visit Wales and Visit Scotland only offer Gold.
In the self-catering sector, the Gold Award applies to English properties only - no award schemes exist for self-catering accommodation in either Wales or Scotland.
VisitEngland Gold and Silver Awards are given to Hotels and Guest Accommodation (and Gold only for Self-Catering) that provide exceptional quality in all areas, in particular in service and hospitality. Breakfast Awards are given for breakfasts that exceed expectations in quality, choice and service. Rose Awards are given to individual caravans where the overall holiday parks services and facilities provide very good or exceptional levels of quality.
This award is given to Hotels and Guest Accommodation. It reflects a high level of quality, comfort and cleanliness in bedrooms and bathrooms with very good levels of customer care and food provision.
This award is given to Hotels, Guest Accommodation and Self-Catering properties. It reflects a very high level of quality. Properties achieving the Gold Award have exceptional levels of quality, comfort and cleanliness in bedrooms and bathrooms, and outstanding levels of customer care and food.
Caravan Holiday Homes for hire that are of a high standard are recognised by the Rose Award. These can only be found sited on 4 or 5 star Holiday Parks.
Sponsored by Kellogg’s, this award recognises those hotels and B&Bs that offer their guests a quality and choice of breakfast, service and hospitality that exceeds what would be expected at their star rating. It will help visitors find those places where the owners, managers, chefs and staff have gone the extra mile to ensure the breakfast will exceed expectations.
The Gold Award in Wales recognises; outstanding quality, exceptional comfort and unfailing hospitality.
Only the Top 2% of Hotels and guest houses achieve the award
Hotels, Guest Houses, Farmhouses, B&B's and Restaurants with Rooms achieving this standard are in the top 2% of serviced accommodation in Wales. Every Gold Standard accommodation has achieved high quality scores in their most recent quality grading assessment undertaken by independent inspectors, and confirmed through rigorous mystery customer testing.
The Gold award in Scotland recognises serviced accommodation which consistently achieves the highest levels of excellence within their VisitScotland star grading. Accommodation achieving this award excels in the areas of customer care and hospitality and shows a real commitment to staff development and training.
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