Make it West Midlands
Its enviable location at the heart of the UK and highly accessible transport network makes Birmingham an ideal host for events of all sizes. More than 95% of the UK is easily accessible within a four-hour travel time.
Birmingham has more Michelin-starred restaurants than any other city outside of London.
From Cadbury and custard to Digbeth Dining Club, the West Midlands continues to make its mark on the culinary scene. Other British kitchen staples invented in Birmingham include Typhoo Tea, HP Sauce and Bournville drinking chocolate.
From the invention of the steam engine in the 18th century and the self-adhesive stamp in the 1960s, to the UK’s first multi-city testbed for 5G technology – the West Midlands has remained at the forefront of industry for centuries.
Located at the heart of the UK’s transport infrastructure, Birmingham and the West Midlands is easy to reach and impossible to forget.
Each year, 13 million passengers arrive at Birmingham International Airport from 143 destinations around the world via 50 different airlines.
Nottingham East Midlands airport is 45 minutes from Birmingham. It serves, Edinburgh, Belfast, Glasgow and a host of European destinations.
There are three city centre rail stations providing rapid connections to both local and national destinations. New Street Station is at the hub of the National Rail network with fast and frequent services to London’s Euston station and many other major towns and cities across the UK. Services to London Marylebone are served by Moor Street (next to the Bull Ring) and Snow Hill (in the Colmore Business District).
All roads lead to Birmingham - well almost. It’s certainly an easy place to drive to no matter where delegates are coming from. Set at the heart of the UK motorway network, it’s linked by the M5, M6, M40 and M42 motorways.
A Regional Tourism Strategy to grow the West Midlands’ visitor economy by more than £1 billion launched in September 2019. It also aims to create a further 19,000 jobs for the region and grow the economic value of tourism from from £12.6 billion in 2018 to £13.7 billion during the next decade, a 9% increase.
Showcasing world-renowned events such as Coventry City of Culture 2021 and the Birmingham Commonwealth Games 2022 to a wider audience are central to the Regional Tourism Strategy.
It was developed by the West Midlands Growth Company (WMGC) – which aims to attract visitors, investment and events to the region – with local and national partners that represent the sector.
Business, Professional and Finance Services
From the first Lloyds Bank in 1864 to HSBC’s ring-fenced banking headquarters in 2019, the West Midlands is one of Europe’s largest and fastest-growing Business, Professional and Finance Services (BPFS) clusters. Today, the West Midlands is a major banking and finance centre, with 321,000 employees working at more than 43,000 BPFS companies. The region is a base for big names such as Deutsche Bank, PwC and HSBC, which started as the Birmingham and Midlands Bank in 1836.
Home to more MedTech companies than any other UK region, the West Midlands sits at the forefront of medical advancement.
By pioneering the use of X-ray imaging, Birmingham’s John Hall-Edwards kickstarted a whole new field of medical science. He was also the first medical professional to use radiation during a surgical operation and took the first ever X-ray image of a human spine.
Queen Elizabeth Hospital Birmingham was the first hospital outside London to use the radiotherapy machine CyberKnife, which uses robots to target radiation on hard-to-reach tumours. It delivers a beam with 0.1mm precision.
The pacemaker has transformed the lives of patients with heart rate conditions around the world. The technology as we know it today is the result of landmark research by heart surgeon Leon Abrams and electronic engineer Ray Lightwood, both alumni of the University of Birmingham.
Where to stay
The West Midlands region boasts over 36,000 bedrooms.
|4* hotels||11,500 bedrooms|
|3* and under properties||13,100 bedrooms|
|Other (student accommodation / home sharing)||7,000 bedrooms|
From sports to music, convention centres to centres of academic excellence, Birmingham and the West Midlands has a venue to suit every event requirement.
Motivate, reward and inspire with memorable incentive experiences in the heart of the UK.