An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.
VisitBritain/Kieran Duncan
Glen Coe, Scotland
Spilling the tea on GB
Spilling the tea on GB
Welcome to Britain. Where there’s always more to explore.
When you think of Britain your mind probably goes to red buses, Big Ben and tea. Cups and cups and cups of tea. But there’s so much more here on our shores. From canoeing along our wild coastlines to experiencing our bustling cities and remote landscapes, visiting Britain isn’t just a sight-seeing tour, it’s an adventure…
Explore Britain’s vibrant cities and outdoor spaces
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Unleash your sense of adventure
Explore more of our vibrant cities
Wander our city streets for doses of art and culture in spades. Take to two wheels, or even a kayak, for an alternative means of exploring. Spy the works of Banksy up close in his hometown of Bristol on a self-guided tour or try your hand at his stencil artistry with a crash course from Where the Wall. Britain’s streets are a canvas for bold and innovative works – from the giant paintings which comprise Glasgow’s Mural Trail, to the hip neighbourhood of Digbeth in Birmingham, a home to indie shops and captivating street art. Take to the water to discover the canals of the Midlands city by kayak with Roundhouse Birmingham. Glide along on a guided stand-up paddle boarding (SUP) tour of Glasgow, or ride the city’s River Clyde with Seaforce Powerboats for more high-octane thrills.
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Discover a melting pot of flavours in every city, from fine dining to hot takes on casual cuisine. Tuck into top notch creative gastronomy in Birmingham’s four Michelin starred restaurants or sample street food with a difference at Liverpool’s Baltic Market. Head to rooftop bar Oh Me Oh My for summer cocktails, coupled with views of the city’s iconic Liver Building. Stop off for a journey of discovery while enjoying the Ampersand Hotel’s scientific take on afternoon tea in the heart of London. Or enjoy a dinner experiencing with a difference, thanks to a six-course menu in the surroundings of a London Underground carriage with Supperclub Tube. For a true taste of the capital, book a Secret Food Tour from Shoreditch or London Bridge. Alternatively, join a tour of Cardiff’s streets to uncover its booming culinary scene and meet the chefs adding modern twists to classic Welsh dishes. From veggie to vegan, explore Britain’s eclectic foodie cities and find a taste for every palate.
Oh Me Oh My
Experience adrenaline-filled excitement in Britain’s cities too, at everything from sport stadiums to haunting ghost tours. Climb to new heights Up at the O2, or venture to the roof of Newcastle United’s St James’ Park stadium. Abseil down Liverpool’s iconic Anfield stadium or experience the Dare Skywalk and stepping to the Edge after climbing Tottenham’s state-of-the-art arena. The North London stadium also has its own official Formula 1 underground karting track too, F1 DRIVE. Uncover Edinburgh’s spooky secrets and tales of murderous happenings while exploring the Real Mary King’s Close, or join an immersive Shiverpool tour as you get to know Liverpool’s haunting characters. Alternatively, take to two wheels for one of Tally Ho’s Landmarks and Gems tours on your way to discovering London’s sights.
There are stories to be found in every corner of Britain’s dynamic cities, where there’s always more to explore.
Tottenham Hotspur
Discover more experiences
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Explore more of our wild coastlines
Whether you’re coasteering your way around the Welsh island of Anglesey or enjoying the surf near Snowdonia (Eryri), the north of Wales is renowned for adventure. Jump aboard a Rib Ride vessel for an exhilarating trip across the water or zoom through the trees on Zip World’s Fforest coaster. The region offers scenic walking at every turn too, mixing striking coastal and mountain vistas. This section of the 870-mile (1,400km) Wales Coast Path is great for dolphin spotting, or step into a fairytale at the enchanting Italianate-style village of Portmeirion. All along the Welsh coast you’ll find sheltered bays and sandy coves, with Pembrokeshire valued for its surf. Cliff top walks offer a sea of greenery and opportunities to come face-to-face with wildlife, including puffins and grey seals. Large sections of fully accessible trails mean the coast can be explored by all.
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But the adventure doesn’t stop there. Wander sections of the King Charles III England Coast Path to discover sandy bays and smuggler’s coves, rugged cliff top walks and constantly changing coastline. England’s northeastern stretch of Yorkshire’s coast combines the scenic beauty of the North York Moors National Park with harbour villages, sweeping cliffs and dramatic rock formations. Venture along the Cleveland Way National Trail for a feel of the region, including heather-clad moorlands and dog-friendly beaches. Stop-off at the haunting ruins of Whitby Abbey, inspiration for Bram Stoker’s tale Dracula, try fossil hunting or get a taste of the National Park at its regular farmers’ markets, selling everything from local produce to arts and crafts.
VisitBritain
There’s plenty of ways to get to grips with Scotland’s rugged coastline too. Explore hundreds of miles of cliff top trails, soaring peaks, and quiet glens, or hop aboard to gain a new perspective of the Scottish Highlands with Sea Kayak Scotland. The epic North Coast 500 driving route, a 517-mile (832km) circuit along the coast takes in the best of the spectacular scenery and is quieter in the off-season. Stop off at surf spots all along the coast, sample freshly caught seafood and look out for the region’s native Highland Coos. For a taste of calmer waters, Bristol boasts an indoor ocean, The Wave. Poised with your board, take to the controlled waters for top surf tips and wet and wild activities galore. Or really test your skills at Cardiff International White Water in Cardiff Bay, bringing the thrills of water sports to the heart of the city.
Whichever stretch of Britain’s wild and dramatic coastline you visit, there’s always more to explore.
Remember to stay safe when out on our waters. The RNLI has lots of useful advice for paddleboarders and those undertaking other activities.
VisitBritain/Secret Adventures
Explore more of Britain's coast
Explore more of our countryside adventures
You may have heard of Nessie, the Loch Ness Monster, but did you know you can zorb your way around the loch in the hope of spotting her? Take to the Loch Ness 360-degree trail to discover cycling, walking, and riding routes. Hiking the full distance takes around a week, but there’s smaller sections to explore too. Alternatively, take a more relaxed approach to spying Nessie from aboard a Loch Ness Cruise. For an unforgettable morning or afternoon, jump aboard a 4x4 for an off-roading experience to remember. From distillery tours to historic castles and mesmerising landscapes, the Highlands has something for all. Whether you catch the Highland Games in action, try conquering one of its many peaks, or explore on two wheels or two feet, there’s adventure at every turn.
VisitBritain/Kieran Duncan
Glen Coe, Scotland
See things from unique perspectives in Wales at ZipWorld, located on the fringes of Snowdonia (Eryri) National Park. Experience the sunrise from the top of Wales’ highest mountain, Mount Snowdon (Yr Wyddfa), or fly high on the world’s fastest zip wire at speeds of up to 100 miles per hour (160km/h). Try delving beneath the surface for a subterranean leap at Bounce Below. For a more relaxed adventure, climb aboard the North Yorkshire Moors Railway to rediscover the golden age of steam travel. Britain’s other National Parks are packed with outdoor adventures too. Join festivals of astronomical proportions in Exmoor National Park, the North York Moors and the Yorkshire Dales. When you venture into Britain’s outdoor spaces, there’s always more to explore.
Remember to check out guidance from the Campervan & Motorhome Professional Association (CaMPA) and the Scottish Outdoor Access Code if you’re planning a road trip to Scotland.
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Come see things differently
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