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See Things Differently

Welcome to Britain

Welcome to Britain in 2023.

Liverpool welcomes a musical extravaganza like no other and a king prepares for a new era.

Expect inventive new experiences and captivating stories, brought together with a dose of British flair. From pioneering cultural spaces and urban havens to countryside trails and relaxing wellness retreats, it’s all happening on our shores and you’re invited!

Experience exciting new theatre as the world’s best perform in the West End’s latest venue. Or see pedal power take centre stage as the first edition of the UCI Cycling World Championships arrives in Glasgow. 

Venture off the beaten track for fresh coastal perspectives in Wales and laugh along at the Edinburgh Festival Fringe. Embrace Manchester’s newest cultural hub, Factory International, or tuck into big flavours as Bristol’s harbourside street food vendors serve up fabulous fusions and creative concoctions. 

Whatever your fancy, it’s time to experience Britain differently.

Two women kayaking on a river towards a bridge

VisitBritain - The official tourism website of Great Britain

Providing you with inspirational activities and experiences, from those in the know.

Your guidance and information about travelling to Great Britain and Northern Ireland.

Helping the travel industry showcase the best of Britain.

Explore different

One young woman using aerosol to create street art mural

Delve into Britain’s creative scene

A beacon of culture, step into eclectic art and explore galleries and museums.

Smiling man working at food stall serving burgers

Tucking into another side of Britain

A foodie scene like no other, check out Britain’s diverse and delicious flavours.

People wearing wetsuits and helmets paddling down a rapid

Enjoy outdoor adventure in Britain

Head outdoors for adrenaline filled experiences.

Person relaxing in hammock outside wood cabin

Uncovering an eco-conscious adventure

Treading lightly across our nation never looked cooler.

Find famous film locations

Aerial view of castle and surrounding countryside

Find famous film locations

From regal decadence in Bath with Netflix’s Bridgerton, to stepping into the world of ‘Brummies’ and crime in Birmingham with Peaky Blinders - Britain’s streets set the scene for some of the world’s best-known films and TV shows.

Cultural hotspots

An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.

Picadilly Circus underground station

From palaces to cobbled alleys, and a dormant volcano, this city is a real show-stopper.

Lowland Scotland
A young couple taking a selfie of view over historic town

World-class football and a music scene that brought Oasis to centre stage – there’s lots to love about Manchester.

North West England
Group of friends walking by the canal in Castlefield

A quirky seaside city filled with diverse cuisine, vintage shopping and adrenaline fuelled adventure.

South East England
Female yoga class taking place on the viewing platform of British Airways i360 Viewing Tower, Brighton, East Sussex, England

From The Beatles to Frankie Goes to Hollywood, Liverpool is a UNESCO City of Music with seriously cool credentials.

North West England
Rooftop of Oh me oh my restaurant in Liverpool

Cool creative Bristol is a must-see for art, culture and action-packed adventure.

South West England
Firework in the evening, illuminated hot air balloons on the ground at the Bristol International Balloon Fiesta.

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

South Wales
A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff.

Pushing the boundaries of art and culture and a heart that beats through its people.

Lowland Scotland
Two men looking at installation of suspended head sculptures

An industrial hub with a vibrant, creative heart and a whole host of quirky adventures.

Historical building, with a clock tower, beside a fountain

Linked by no fewer than seven bridges, it's one vibrant place to visit.

North East England
Couple kayaking on a river under blue skies

A hotbed for shopping and the arts, you’ll find lots to explore in Leeds.

North East England
The Victorian formal gardens with statues and low hedges in front of Harewood House

Planning a trip? We're here to help

From bustling city experiences to countryside rambles and coastal dips – discover adventure all over England, Scotland, Wales and Northern Ireland.

Your trip to England is just around the corner

Discover the land of Big Ben, Banksy and bangers and mash. From its bustling cities to its blooming beautiful gardens, it doesn’t disappoint.

Plan a trip to England

Discover Great Britain’s northern reaches

Imagine a country where ancient castles guard mysterious lochs and emerald glens, and where the local spirit is as warm as the welcome.

Plan a trip to Scotland

Discover a land of adventure and mythical creatures

Delve into a world of dragons, renowned choirs, championship rugby, and some of the most spellbinding scenery Britain has to offer.

Plan a trip to Wales
Northern Ireland

Your trip to Northern Ireland has never looked more magical

Get swept up in a world of ancient myths and modern-day legends, from the Giant’s Causeway and Game of Thrones to the vibrant buzz of Belfast.

Plan a trip to Northern Ireland

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