What will you travel to Britain for?

Britain is overflowing with amazing sights to see and things to do. And we’re not just talking about all the stuff going on within the epic capital, London. Venture beyond the obvious and unlock the energy, quirks, colours and culture of Britain in a way you’ve never felt before.

Buzzing metropolises like Manchester, Brighton, Bristol and Edinburgh, offer an irresistible cacophony of nightlife, food and drink, natural wonders and world-leading culture for you to discover. From famous sculptures situated slap bang in the middle of the countryside, to Banksy graffiti gracing the walls of the most ordinary suburban street, you can appreciate art and culture at every turn.

Taste buds at the ready? Come for the amazing local flavours, Michelin-starred restaurants and world-renowned chefs and stay for those extra twists that deliver true British style.

Grand in scale and packed with fascinating details, Britain’s history is steeped in a deep tradition of storytelling, where myths and legends collide with creative risk takers trailblazing new trends.

If you’re a curious traveller, Britain’s picture-perfect countryside and coastal towns encourage you to experience life like a local. Cycle along the enchanting riverways and canals, come face to face with the friendly wildlife, or pop into the local pub for a pint at the end of the day.

And it’s all too easy to get around. The extensive train networks will transport you just about anywhere you want to go quickly. Which means you can experience our cool cities, inspiring countryside, and captivating coastline all in one visit – and with plenty of pinch yourself moments along the way.

Whether you’re in town for a couple of hours, a few days or a week, allow yourself to be swept up by Britain’s allure.

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No matter what you travel for - discoveries, stories, local flavour, legends, the locals or curiosity - Britain has you covered. Scroll down to view our themed guides.

Find your GREAT Britain

Be amazed at what you can discover in Britain's countryside on these driving routes. 

From gin and whisky joints, to wineries and beer festivals, make the most of your trip, one drink at a time.