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Your holiday, starring Wales

Photo by: VisitBritain/Rama Knight

Family walking in front of Cardiff Castle

Why we love Wales

When we say that Wales has more castles per square mile than anywhere else in Europe, you already start to picture the beauty of the Welsh landscape. Add its rugged coastline, stunning beaches, lush valleys and mountainous national parks, and the image of this intensely beautiful Celtic country is almost complete. 

But scratch further beneath the surface, and you’ll uncover a nation bursting with adventure. Zoom through the air on an exhilarating ride on the world’s fastest zip wire in Snowdonia (Eryri). Or, discover the nation’s depths on a subterranean caving tour, and hit the waves on some of Britain’s most spectacular coastline. 

Did you know that Wales plays a leading role in some of your favourite TV shows? Maybe you’ll recognise it from Doctor Who, House of the Dragon or Sex Education. Now go behind the scenes to see the real stars of the show.

Capital city

Cardiff

Currency

GBP

Timezone

GMT (Winter), GMT + 1 (Summer)

No matter where your Welsh adventure goes, you’ll see that Wales may be small, but it’s certainly mighty. 

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Starring Great Britain

Lighthouse on a prominent rocky outcrop
Anglesey
Couple hiking in the mountains on a cloudy day
Snowdonia (Eryri) National Park
Man looking out at the castle view
Cardiff Castle
Explore Wales' Italian side
Portmeirion
Man surfing in the evening with mountains in the distance
Freshwater West

Wales highlights

Welsh destinations

Cardiff

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

Find out more

Photo by: VisitBritain/Ben Selway

Location: Cardiff

A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff, Wales
Snowdonia (Eryri)

Full of adventure, from its sky-scraping peaks to plunging glacial valleys, Snowdonia's scenery is guaranteed to blow your mind.

Find out more

Photo by: VisitBritain/Daniel Struthers

A man jumping across a stream whilst hiking
Brecon Beacons (Bannau Brycheiniog)

Looming peaks over thick forests, sheep-grazed valleys and open moors – adventure awaits in Wales.

Find out more

Photo by: Nici Eberl

Crowd at the Green Man Festival in front of the stage
Pembrokeshire

For a real adventure, head to Wales' westernmost tip. A paradise for hikers, swimmers, thrill-seekers and birdwatchers.

Find out more

Photo by: National Trust/Greentraveller

Location: Pembrokeshire, Wales

Back view of two young boys in wetsuits sitting on a rock looking out to sea with blue sky
North Wales

From lush valleys to epic shorelines and charming towns, find north Wales packed with adventure.

Find out more

Photo by: VisitBritain/Lee Beel

Castle standing on a grassy hilltop. Blue skies and clouds
Wales Coast Path

A route to adventure, culture and wildlife hugging the shorelines of Wales.

Find out more

Photo by: VisitBritain/Royce Mackin

Lighthouse on a prominent rocky outcrop

By tram, cable car or toboggan – how will you explore Llandudno?

Learn more about Llandudno

Photo by: Hawlfraint y Goron / Visit Wales

A line of people at a station queuing for a blue tram.
Llandudno

Have a (foot)ball in Wrexham, a rising star on and off the pitch.

Learn more about Wrexham

Photo by: Hawlfraint y Goron / Visit Wales

People visiting an outoor produce market near a historic building.
Wrexham

With no fewer than three sandy beaches, Tenby is a seaside star.

Learn more about Tenby

Photo by: Hawlfraint y Goron/Matt Crighton/Visit Wales

An overhead shot of a sandy beach lined with sunbathers, surrounded by brightly coloured townhouses and countryside.
Tenby

The birthplace of writer Dylan Thomas, Swansea has plenty of stories to tell.

Learn more about Swansea

Photo by: Hawlfraint y Goron / Visit Wales

An overhead shot of Swansea town and seaside at dusk.
Swansea

From the Llŷn Peninsula to St Davids, The Coastal Way takes in Wales’ wonderful west.

Learn more about The Coastal Way

Photo by: VisitBritain/Llio Angharad

View of a bay with sandy beach and turquoise water with people
The Coastal Way

Dolphin-spotting, seaside strolling, gourmet glamping – you’re in for a treat in Ceredigion.

Learn more about Ceredigion

Photo by: VisitBritain/Aubrie Lynne Engman

A girl sitting on the wall of a harbour looking at the boats
Ceredigion

Whatever the season, the Wye Valley always puts on a show.

Learn more about the Wye Valley

Photo by: Forestry England/Crown Copyright

A rocky outlook surrounded by trees with a river below.
Wye Valley
Cardiff

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

Find out more

Photo by: VisitBritain/Ben Selway

Location: Cardiff

A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff, Wales
Snowdonia (Eryri)

Full of adventure, from its sky-scraping peaks to plunging glacial valleys, Snowdonia's scenery is guaranteed to blow your mind.

Find out more

Photo by: VisitBritain/Daniel Struthers

A man jumping across a stream whilst hiking
Brecon Beacons (Bannau Brycheiniog)

Looming peaks over thick forests, sheep-grazed valleys and open moors – adventure awaits in Wales.

Find out more

Photo by: Nici Eberl

Crowd at the Green Man Festival in front of the stage
Pembrokeshire

For a real adventure, head to Wales' westernmost tip. A paradise for hikers, swimmers, thrill-seekers and birdwatchers.

Find out more

Photo by: National Trust/Greentraveller

Location: Pembrokeshire, Wales

Back view of two young boys in wetsuits sitting on a rock looking out to sea with blue sky
North Wales

From lush valleys to epic shorelines and charming towns, find north Wales packed with adventure.

Find out more

Photo by: VisitBritain/Lee Beel

Castle standing on a grassy hilltop. Blue skies and clouds
Wales Coast Path

A route to adventure, culture and wildlife hugging the shorelines of Wales.

Find out more

Photo by: VisitBritain/Royce Mackin

Lighthouse on a prominent rocky outcrop

By tram, cable car or toboggan – how will you explore Llandudno?

Learn more about Llandudno

Photo by: Hawlfraint y Goron / Visit Wales

A line of people at a station queuing for a blue tram.
Llandudno

Have a (foot)ball in Wrexham, a rising star on and off the pitch.

Learn more about Wrexham

Photo by: Hawlfraint y Goron / Visit Wales

People visiting an outoor produce market near a historic building.
Wrexham

With no fewer than three sandy beaches, Tenby is a seaside star.

Learn more about Tenby

Photo by: Hawlfraint y Goron/Matt Crighton/Visit Wales

An overhead shot of a sandy beach lined with sunbathers, surrounded by brightly coloured townhouses and countryside.
Tenby

The birthplace of writer Dylan Thomas, Swansea has plenty of stories to tell.

Learn more about Swansea

Photo by: Hawlfraint y Goron / Visit Wales

An overhead shot of Swansea town and seaside at dusk.
Swansea

From the Llŷn Peninsula to St Davids, The Coastal Way takes in Wales’ wonderful west.

Learn more about The Coastal Way

Photo by: VisitBritain/Llio Angharad

View of a bay with sandy beach and turquoise water with people
The Coastal Way

Dolphin-spotting, seaside strolling, gourmet glamping – you’re in for a treat in Ceredigion.

Learn more about Ceredigion

Photo by: VisitBritain/Aubrie Lynne Engman

A girl sitting on the wall of a harbour looking at the boats
Ceredigion

Whatever the season, the Wye Valley always puts on a show.

Learn more about the Wye Valley

Photo by: Forestry England/Crown Copyright

A rocky outlook surrounded by trees with a river below.
Wye Valley

Wales itineraries

There's something for thrill-seekers, foodies and nature lovers alike on this five day itinerary of north Wales.

Photo by: VisitBritain/Ben Selway

Location: Abersoch, Wales

Young man and woman unloading surfboards from camper van

Discover incredible street art, visit cosy countryside pubs and live your best Bridgerton life on a trip around the south-west of England and south Wales.

Photo by: VisitBritain/Pinzutu

Location: Newcastle, England

Friends enjoying tea and cake on a rooftop terrace, overlooking a river and suspension bridge.

Wherever you look, north Wales is bursting with star power. Bring your binoculars – and your sense of adventure. 

Photo by: Crown Copyright / Visit Wales

Friends having a picnic in grassland by a glacially formed lake.

Feel the Hwyl (fun and joy) - only in Wales

Our favourite experiences in Wales

Haverfordwest, Wales

This wildlife reserve and centre reveals the hidden world of insects, and even features a bug restaurant!

History and heritage

Photo by: Dr Beynon's Bug Farm

Location: Pembrokeshire

Dr Beynon's Bug Farm
Llangollen, Wales 8th - 13th July 2025

Part festival, part competition, this is a great way to experience Wales’ rich national heritage.

Music and festivals

Photo by: Llangollen International Musical Eisteddfod

A group of performers on stage as part of Llangollen International Musical Eisteddfod
Betws-y-Coed, Wales

For adrenaline lovers and the gently curious alike, head to Conwy Valley’s Zip World Fforest.

Adventure and sport

Photo by: Matt Cant

NVW-C04-1718-0041
Brecon, Wales

For one of Britain’s best walks, trek the Beacons Way over hills and hollows in the Brecon Beacons National Park (Bannau Brycheiniog).

Outdoors and nature

Photo by: TOM MARTIN/WALES NEWS SERVICE

Mynydd_Illtyd
Pembroke, Wales

The only castle in Britain to be built over a natural cavern.

History and heritage

Photo by: Peter Morgan

A long range shot of Pembroke Castle at night
Brecon, Wales 8th - 10th August 2025

Enjoy the colours and sounds of summer festival music – with performers from around the world.

Music and festivals

Photo by: Dennis Anguige/Brecon Jazz Festival

Location: Brecon Beacon

Drummer Liz Exell
at Brecon Jazz
Festival 2023,
Brecon, Powys,
Wales
credit: Dennis
Anguige/Brecon
Jazz Festival
Llanberis, Wales

Enjoy a relaxing journey up Mount Snowdon (Yr Wyddfa).

Relaxation and wellbeing

Photo by: VisitBritain/Dave Newbould/Snowdon Mountain Railways

Snowdon Mountain Railway, the final ridge with clouds in the background
St Davids, Wales

Visitors of all faiths are welcome here, and it attracts thousands of Christian worshippers every year.

History and heritage

Photo by: dmlovatt

St Davids
Wrexham, Wales

Once used for horse racing, the STōK Cae Ras is now Wrexham’s home turf – and a stomping ground for film stars, too.

Adventure and sport

Photo by: Crown Copyright

A packed football stadium at night

Wales’ hidden gem

Can we let you in on a secret? Ceredigion offers a crowd-free summer escape, where adventure awaits you along its unspoilt coastline.  

Its biggest town Aberystwyth – with its pastel-hued houses and vibrant arts scene – will act as your transport hub. From here, catch the bus to explore the rest of the county.  

Picture-perfect New Quay will surprise you with its golden beaches and abundant wildlife. Head out on a New Quay Boat Trip for the chance to spot bottlenose dolphins, porpoises, grey seals and countless sea birds. Get your adrenaline pumping with a visit to Adventure Beyond in Cardigan Bay, and try your hand at anything from white water tubing to sea kayaking. And for a well-deserved tipple, In The Welsh Wind distillery offers gin tasting and making sessions, as well as a bar fully stocked with their very own spirits.  

Photo by: VisitBritain/Llio Angharad

View of a bay with sandy beach and turquoise water with people

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