Why we love Wales
When we say that Wales has more castles per square mile than anywhere else in the world, you already start to picture the beauty of the Welsh landscape. Add its rugged coastline, stunning beaches, lush valleys and mountainous National Parks and the image of this intensely beautiful Celtic country is almost complete.
But scratch further beneath the surface, and you’ll uncover a nation filled to the brim with thrilling adventure. Get stuck into world-class sport at the Principality Stadium in Cardiff and zoom through the air on an exhilarating ride of your life on the world’s fastest zip wire in Snowdonia. Or discover the nations depths on a subterranean caving tour, take an ambling ramble across picturesque hiking trails, and hit up the waves of the adrenaline filled coastline.
Meet friendly Welsh locals in vibrant market towns, and historic villages - test out your Welsh language skills, and dive into eclectic indie shops along the high streets. Or grab a bike to tackle a cycle route that covers the length of the country.
No matter where your Welsh adventure takes you you can certainly say that Wales in a small but mighty country.
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Featured things to do in Wales

The National Botanic Garden of Wales
The National Botanic Garden of Wales is a garden for all seasons. But at its heart sits Lord Foster’s Great Glasshouse, home to one of the finest collections of mediterranean climate-zone plants in the world. In April and May, this glass dome is bursting with colour as flowers from the Mediterranean, Australia, and Chile are in full bloom.
Find out more about the National Botanic Garden of Wales
Coasteering
Where better to try coasteering than in the country it was invented for. Get in a wet suit, and experience cliff jumping, adventure swimming, sea-level traversing, exploring caves and more - all professionally supervised.
Find out more about coasteering in Wales
Portmeirion
An unexpected snippet of Italy in the heart of Wales, Portmeirion brings the Italian Riviera to the rolling hills of this nation. Get a taste for authentic gelato, wander round ornamental gardens and enjoy the architectural splendour of this quirky tourist village.
Find out more about Portmeirion
National Museums
Discover Welsh history and culture at seven, free-to-enter National Museums, including the National Museum Cardiff, the National Waterfront Museum in Swansea, the National Roman Legion Museum at Caerleon, plus National museums dedicated to slate, wool, coal mining and Welsh life through the ages.
Find out more about Wales’ National MuseumsOur favourite experiences in Wales
Top destinations
Go big in Gower

Whether you’re a keen twitcher, avid adrenaline seeker or looking for an accessible experience, the Swansea Bay Coastline has you covered. Climb up the crevices of Three Cliffs Bay, ride that perfect wave at Rhossili Bay, or find your sense of adventure following an accessible path from Swansea Bay to Mumbles Pier.