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Cookies

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies and other online tracking devices such as event tags, action tags, Local Shared Objects (‘Flash cookies’) on this website to:

  • keep track of the items stored in your shopping basket and take you through the checkout process;
  • recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
  • obtain information about your preferences, online movements and use of the internet;
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor and/or customer requirements and interests;
  • target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests; and make your online experience more efficient and enjoyable.

The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you—but only where you voluntarily provide it (eg by completing an online form) or where you purchase goods or services from us.

In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (eg to enable you to put items in your shopping basket and use our check-out process).

 

Consent (notification on home page)

There is a notice on our home page which describes how we use cookies and which also provides a link to our website privacy policy. If you use this website after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this website cookie policy and our website privacy policy.

 

Third-party cookies

We work with third party suppliers who may also set cookies on our website, for example Facebook, Twitter, YouTube, Hotjar, VWO, ShareThis and Adobe Flashplayer which we use to display video content. These third party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party. You will find additional information in the table below.

 

Description of cookies

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

 
Cookie SubgroupCookiesCookies used
www.visitbritain.comGoogleAdServingTestFirst Party
visitbritain.com_fbpFirst Party
doubleclick.netIDE, test_cookieThird Party
www.facebook.com Third Party
t.comuc_adsThird Party
google.comNIDThird Party
youtube.comCONSENT, VISITOR_INFO1_LIVE, YSCThird Party
twitter.compersonalization_idThird Party
www.thinglink.comidThird Party

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

 
Cookie SubgroupCookiesCookies used
www.visitbritain.com

vb_geoip_current_session 

vb_geoip_multi_cookie

First Party
visitbritain.com

OptanonAlertBoxClosed 

OptanonConsent sg_cookies

First Party

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

 
Cookie SubgroupCookiesCookies used
www.visitbritain.com

VBJTWPopupCount VBJTWTime 

VBSurveyPopupCount VBSurveyTime

First Party
vimeo.com__cf_bm, vuidThird Party
spotify.comsp_landing, sp_tThird Party
www.thinglink.comaff, AWSELB, JSESSIONID, siteThird Party

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies/.