Accessibility Statement

Accessibility statement for

This website is run by the British Tourist Authority t/a VisitBritain. We want as many people as possible to be able to use this website. For example, that means you should be able to:

  • change styling using in-browser settings
  • navigate most of the website using just a keyboard
  • listen to most of the website using a screen reader (including the most recent versions of JAWS, NVDA and VoiceOver)


We’ve also made the website text as simple as possible to understand.

AbilityNet has advice on making your device easier to use if you have a disability.


How accessible is this website?

We know some parts of this website are not fully accessible:

  • some images and call to action buttons may not have a descriptive textual alternative
  • maps do not have alternative content provided on page
  • some elements on the pages may not meet colour contrast standards


What to do if you cannot access parts of this website

Please contact us on the details below should you require any content appearing on this website in a more accessible format, for example, a PDF.
More accessible formats may include: large print; easy read; audio recording and; braille.:


We’ll consider your request and get back to you within ten days.


Reporting accessibility problems with this website

We’re always looking to improve the accessibility of this website. If you find any problems not listed on this page or think we’re not meeting accessibility requirements, contact:


Enforcement procedure

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (the ‘accessibility regulations’). Should you not be happy with how we respond to your complaint, please contact the Equality Advisory and Support Service (EASS)


Technical information about this website’s accessibility

VisitBritain is committed to making its website accessible, in accordance with the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018.

This website is partially compliant with the Web Content Accessibility Guidelines version 2.1 AA standard, due to the non-compliances listed below.


Non accessible content

The content listed below is non-accessible for the following reasons.


Non-compliance with the accessibility regulations

Some images do not have a text alternative, so users with a screen reader are currently unable to access this information. This fails WCAG 2.1 success criterion 1.1.1 (non-text content). We plan to add text alternatives for all images by 23rd September 2020.

Some text does not have sufficient colour contrast, so users with low vision may have difficulties separating foreground from background. This fails WCAG 2.1 success criteria 1.4.3 Contrast (Minimum). We plan to change the colour contrast by 23rd September 2020.

Some of our hyperlinks are missing a meaningful description, so users with a screen reader may face challenges in understanding the meaning of content. This fails WCAG 2.1 success criterion 2.4.4 Link Purpose. We plan to add descriptive text by 23rd September 2020.

It’s not possible for users to change text size without some of the content overlapping. This fails WCAG 2.1 success criterion 1.4.4 (resize text). We plan to make text size change possible by 23rd September 2020.

Some of our interactive elements, like maps are not accessible for users with a screen reader. This fails WCAG 2.1 success criterion 1.1.1 Non-text Content. We plan to recreate the content to be accessible or provide an on page alternative by 23rd September 2020.

When we publish any new textual or visual content, forms, maps or documents, we will ensure accessibility standards are met or in the event we intend to keep it on our website after 23rd September 2020, we will ensure the standards are met by this date.


Disproportionate burden

We believe that none of the accessibility requirements currently present a disproportionate burden for our organization so we are working on resolving all of the non-compliances by 23rd September 2020.


Content that’s not within the scope of the accessibility regulations

PDFs and other documents

Many of our older PDFs and Word documents do not meet accessibility standards. For example, they may not be structured to be accessible for a screen reader. This does not meet WCAG 2.1 success criterion 4.1.2 (name, role value).

Some of our PDFs and Word documents are essential to providing our services. For example, we have PDFs with information on how users can access our services and forms published as Word documents. By 23rd September 2020, we plan to either fix these or replace them with accessible HTML pages.

The accessibility regulations do not require us to fix PDFs or other documents which were published prior to 23 September 2018 if they’re not essential to providing our services.

Live video

Live video streams do not have captions. This fails WCAG 2.1 success criterion 1.2.4 (captions - live).

We do not plan to add captions to live video streams because live video is exempt from meeting the accessibility regulations.


How we tested this website

This website is tested regularly. The tests are carried out by using an accessibility testing tool - Monsido.

We tested our main website platform, available at


What we’re doing to improve accessibility

We have set up an Digital Accessibility working group that is leading the project to improve our website and make it more accessible.
We have identified the challenges and are working to resolve them by 23rd September 2020.

This statement was prepared on 23rd September 2019. It was last updated on 6th May 2020.