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  • England

    Few places inspire quite like England. Home to iconic landmarks, and swathes of natural landscapes, from the Lake District to the Cornish coast.

    Two women walk down a street with ice creams

  • Northern Ireland

    Northern Ireland has everything from World Heritage sites to Game of Thrones locations, plus scenery that will leave you in awe.

    Man standing on a rock formation on the edge of the sea

  • Scotland

    Scotland’s stunning landscapes, lochs, islands and mountains combine to form a country that’s as unique as it is beautiful.

    Family walking through colorful gardens in front of a historic stone castle under a blue sky, enjoying a sunny day outdoors.

  • Starring Great Britain

    From Bridgerton to Bond and Harry Potter to the Peaky Blinders, Britain is the star of the show in a multitude of film, television shows and period dramas.

    A group of people take a trip on a river boat with the Houses of Parliament beyond

  • Cities

    Our cities are full of iconic attractions – but why simply admire them when you can jump right in?

    Panoramic view of landmarks at night. London lit up

  • Shopping

    From Harrods to The Shambles, Borough Market to Bicester Village, Britain is home to some of the most famous stores, shopping streets and markets in the world.

    Woman walking through an arcade between shops, lit up from inside

  • Food and drink

    At just 874 miles from top to bottom, Britain might be small but it’s full of big flavours. Our local delicacies are part of our DNA, and we can’t wait to share them with you.

    Child eating a burger and adult smiling at an outdoor restaurant table with drinks, plants, and red brick buildings in the background.

  • Music and festivals

    From its pop pioneers the Beatles, to the diverse sounds of today, Britain has a long and dynamic musical legacy just waiting to be discovered.

    A group of friends having fun at a festival.

  • LGBTQIA+ Britain

    From loud and proud Pride festivals all over the country, to hundreds of queer pubs and gay-friendly hotels, Britain is one of the world’s most welcoming nations when it comes to LGBTQIA+ visitors.

    Two women having fun on Blackpool beach

  • Arts and culture

    We've got Bowie, Beatles, Burns, Brontë and Bush - but it’s not only homegrown talent that makes Britain a beacon of culture.

    Two women walk through an ornate room in a heritage house