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From Bridgerton to Bond and Harry Potter to the Peaky Blinders, Britain is the star of the show in a multitude of film, television shows and period dramas.

Our cities are full of iconic attractions – but why simply admire them when you can jump right in?

From Harrods to The Shambles, Borough Market to Bicester Village, Britain is home to some of the most famous stores, shopping streets and markets in the world.

At just 874 miles from top to bottom, Britain might be small but it’s full of big flavours. Our local delicacies are part of our DNA, and we can’t wait to share them with you.

From its pop pioneers the Beatles, to the diverse sounds of today, Britain has a long and dynamic musical legacy just waiting to be discovered.

From loud and proud Pride festivals all over the country, to hundreds of queer pubs and gay-friendly hotels, Britain is one of the world’s most welcoming nations when it comes to LGBTQIA+ visitors.

We've got Bowie, Beatles, Burns, Brontë and Bush - but it’s not only homegrown talent that makes Britain a beacon of culture.

When we say that Wales has more castles per square mile than anywhere else in the world, you already start to picture the beauty of its landscape.

Sit back, relax and rejuvenate as you uncover a world of luxury treatments, quaint spa towns and railway journeys through picturesque landscapes.

Few places inspire quite like England. Home to iconic landmarks, and swathes of natural landscapes, from the Lake District to the Cornish coast.