Bonkers yet brilliant: that sums up our style. Where else can you parade like a Viking, chase cheese downhill or cheer on racing snails? From centuries-old dance moves to fancy-dress swims, there are countless ways to get involved. Britain’s quirkiest traditions and events are open to everyone – so grab your friends and join in the beautifully bizarre fun.
With flaming torches and gleaming swords, hundreds of ‘Vikings’ march through Lerwick, in Scotland’s Shetland Isles – before setting fire to a full-size wooden ship. No, you’re not dreaming: every January for over 140 years, Up Helly Aa has honoured the islands’ Norse roots in spectacular fashion.
Dare you enter one of Britain’s most dangerous races? At the Cooper’s Hill Cheese Roll, contestants chase a giant piece of cheese down a steep 180-metre (600ft) slope – strangely a bone-breaking, hair-raising spectacle. Held in Gloucestershire every summer, this traditional race is thought to be more than 600 years old.
With handkerchiefs twirling and ankle-bells tinkling, Morris dancers hop, skip and jump through Britain’s villages. A mainstay of traditional summer celebrations, you’ll find them at fêtes and festivities all over the country, from Shrewsbury Folk Festival and the Padstow Obby Oss to Lincoln Big Morris.
Nowhere celebrates New Year’s Eve quite like Scotland. Known as Hogmanay, festivities sweep the nation for up to three days. But it’s the Loony Dook that comes afterward that will bring you back to earth (or sea) with a bump. On 1 January, Edinburgh locals take a fancy-dress swim in the icy Firth of Forth – and the wilder your outfit, the better.
Every St David’s Day, Welsh people pin a leek or daffodil to their clothes – the national vegetable and flower. Held on 1 March, this centuries-old celebration features parades, parties and festivals in honour of the nation’s patron saint, so be sure to don your petal or veggie badge accessory.
Whether you manage a glorious pattern or a horrendous tangle, the art of maypole dancing is quite a tradition. British villages mark the arrival of spring by dancing with ribbons tied to a ‘maypole’ alongside what is hopefully an intricate jig to create a colourful woven symbol of unity. Try it for yourself at Hever Castle and other May Day festivals.
The annual Maldon Mud Race sees around 300 competitors complete a 400 metre dash over the muddy bed of the River Blackwater in Promenade Park. Taking place at low tide, the runners – often kitted out in fancy dress – have to make their way to the opposite bank of the river and back again. In addition to the main race, the event is accompanied by numerous promotional stalls and a charity duck race.
When? 26 April 2026
Played using the large woody seeds of horse chestnut trees, the World Conker Championships will see competitors smash their way to victory in the picturesque Northamptonshire village of Southwick. Hosted by the Ashton Conker Club, the competition has taken place since 1965 and involves players using a conker threaded on a piece of string to break their opponent’s. Competitors take it in turns to strike, the winner being the person whose conker stays intact.
When? 11 October 2026
The ladies of Olney in Buckinghamshire traditionally mark Shrove Tuesday by running through the town while tossing pancakes into the air. The Olney Pancake Race dates back to 1445, and participants must have lived in Olney for at least three months to compete. A Shriving Service follows the race, which includes a prize giving to all runners.
When? 17 February 2026
Find out more about Olney Pancake Race
The World Pea Shooting Championship sees competitors go head-to-head trying to hit a set of targets with maple peas. Innovative peashooters are welcome, with past winners using laser sights in addition to their 30cm long blowpipes. If you want to enter you’ll need to hit the target – comprised of three circles of putty – from 3.5 metres away, and if you’re a top scorer you’ll progress to the championship. In addition to pea shooting, the event in Witcham, Cambridgeshire, has a number of animal experiences, novelty games and other stalls for those of all ages to enjoy.
When? 11 July 2026
Find out more about the World Pea Shooting Championship
Ready, steady, slow! The World Snail Racing Championships usually involve around 200 snails and are part of the Congham Fete, near King’s Lynn, in Norfolk. The region is an ideal breeding ground for snails and has hosted snail racing for more than 25 years. Entrants creep over a 13-inch course in the fastest time possible, with a Snail Trainer to the World Championships watching over proceedings to ensure fair play all round. Find yourself a snail to participate, or just watch on as the molluscs slide off in search of glory.
When? 18 July 2026
Dive in at the deep end with a visit to the annual World Bog Snorkelling Championships in Llanwrtyd Wells, Wales. Taking place at the Waen Rhydd bog on the outskirts of the town, competitors take the plunge to snorkel two lengths of the bog – around 110 metres – as quickly as possible while swimming doggy paddle and keeping face down in the water. For those who want to test themselves, a Bog Triathlon runs the day before the main event and includes an eight-mile run, 12-mile cycle and 60-yard bog snorkel.
When? 30 August 2026
Find out more about the World Bog Snorkelling Championships
Established in 1267, Egremont Crab Fair and Sports features an abundance of traditional and bizarre events, including the stand-out World Gurning Championship. Found on the West Cumbrian coast, a matter of miles from the western fringe of the Lake District National Park, you can look forward to watching on as people distort their faces to pull grotesque poses through a horse collar, known as a braffin.
When? September 2026 (TBC)
Find out more about the Egremont Crab Fair
With Morris dancing, folk music and a spectacular flower-filled parade, Hastings’ Jack in the Green Festival celebrates the changing seasons – a tradition traced back to 1770.
When? 1 - 4 May 2026
Head for Gumstool Hill, the steepest street in the Cotswold town of Tetbury, to watch plucky competitors race up and down carrying a sackful of wool on their back. It’s a May Bank Holiday tradition that dates back to the 17th century.
Learn more about the Tetbury Woolsack RaceAdmire teams (or ‘sides’) of Morris dancers from around the country as they parade through Shrewsbury Folk Festival, showing off their traditional moves and music. You can even have a go yourself at the festival’s workshops – or perhaps at its fun-filled Morris party.
Learn more about Morris dancing at Shrewsbury Folk FestivalShake, rattle and roll your way to Porthcawl. September welcomes the world’s biggest Elvis Festival – for top tribute acts, fancy dress, and over a decade of feel-good fun. Blue suede shoes are optional – but try not to step on them.
Learn more about the Porthcawl Elvis FestivalWant to start the new year with a bang? Stonehaven’s fireball-whirling parade sets the streets aflame at midnight – alongside Scottish piping bands, marching drummers and fireworks galore.
Learn more about Stonehaven FireballsIf you plan to visit an event or festival, always check in advance whether tickets are required. Car parking may be tricky on the day, but there are often extra buses and trains to cope with demand. If the event is fancy dress, local people will appreciate the effort you put in – so don’t hold back.
When it comes to unique events and festivals in Britain – you’ll find plenty. No matter the season, there’s always something new and exciting to do. Here are a few unique events and festivals happening in Britain in 2026:
Beltane Fire Festival: In Scotland you’ll find the Beltane Fire Festival, based on Iron Age traditions that are over 3,000 years old. During the festival you can see a variety of fire performances from individuals dressed as mythical and folkloric creatures.
Porthcawl Elvis Festival: Taking place in Porthcawl in Wales since 2004, the Elvis impersonation festival is truly something different. Each year it sees Elvis fans flock to the seaside town for what’s grown to become one of the biggest Elvis tribute event in the world – spanning multiple venues.
Wake the Giant Festival: In Northern Ireland you’ll find the Wake the Giant Festival. The unique event features vibrant large-scale puppets that tell the story of the town of Warrenpoint. With live music, food, drink, and performances, it’s perfect for all the family.
If you’re looking for unique and unusual, York has plenty of quirky events and occasions to offer such as:
JORVIK Viking Festival: A brilliant event for history lovers the JORVIK Viking Festival takes place in the heart of York each February and is the largest of its kind in Europe. Featuring a march, workshops, encampments, feasts, tours, and battle re-enactments it pays homage to York’s Viking history.
Wizardfest: Take part in York’s newly developed Wizardfest. Running for its second year in 2026, it’s the perfect family occasion with a range of activities hosted across the city such as unique trails, magic-related workshops, movie viewings and more.
Visit York’s Mystic Market: If you’re looking for a unique trinket or gift, York’s Mystic Market could be just the place to find it. Hosted across set dates at The Crescent, you’ll also find a variety of engaging workshops, Reiki, tarot reading, games, free tea, and a bar.
While London is a hotspot for visitors to Britain, with a range of classic landmarks and attractions, there are still plenty of quirky activities and events you can take part in within England’s capital. Here are some ways to see and enjoy London differently:
London’s Annual Sheep Drive: Dotted across Britain’s countryside, you’re sure to see at least one sheep on your way to or from London. See even more of them at London’s annual sheep drive. The charity event sees a flock of the fluffy creatures led across a central London bridge with the opportunity to purchase some woolly wares and trinkets for yourself. You can even see live shearing demonstrations and get up close with some rare breeds.
Wassailing: Take part in the ancient pagan-rooted tradition of Wassailing. The events, traditionally aimed at asking for a good harvest for the year ahead, take place in January and often include some form of dancing such as a ceilidh or Morris dancing, bonfires, singing and more.
Phantom Peak Festival: Providing an immersive experience, London’s Phantom Peak Festival takes part within a fantasy world and town façade with live actors. Changing with the seasons, there are quests to complete, puzzles and mysteries to solve, food and drink, themed celebrations and stories all built to immerse you in a video-game-like world.
