

Why we love the East of England
Don your walking boots for a brisk coastal hike on the Norfolk Coast Path, or try out adrenaline-pumping rides at Great Yarmouth Pleasure Beach, followed by fish and chips along the sea front. Get behind the scenes of the historic Cambridge University with a private tour, or scale new heights on a tree-top adventure course in Thetford Forest. From coast to country, city to seaside town, is it any wonder that Lonely Planet named this one of the best regions in the world to visit in 2025?
Photo by: Visit East of England
Location: Winterton, England

East of England coast
From bustling beaches with adrenaline-filled rides, to tranquil sand dunes with spectacular sunsets, the coast along the East of England has it all. A birdwatcher’s paradise, there are also walking trails, kitesurfing, dune diving and endless sandy beaches. This 500-mile stretch of coastline is dotted with traditional seaside towns and villages, each with their own character and local flavour.
Photo by: Visit East of England/Nick Smith
Location: Lavenham, England

Suffolk Wool Towns
For quintessentially pretty English villages, towns with timber-framed houses and cosy country pubs, Suffolk ticks all the boxes. Named after the booming medieval wool trade, Suffolk’s wool towns offer plenty of exploration. Lavenham, with its 340 listed buildings, is often referred to as England’s best-preserved medieval village. While Long Melford, made famous by artists Thomas Gainsborough and John Constable, offers Tudor mansions to explore and quaint village streets with tea rooms, local stores and cosy pubs.
Photo by: vincenzogelonese_

Latitude Festival
Latitude is so much more than a music festival. Held in Henham Park in Suffolk, it features music, dance, comedy, literature and family activities. The musical line-up includes huge names and new music alike, with an eclectic mix of something for everyone. Take the Big Green Coach for carbon-neutral travel to the site from pick-up points in Chelmsford, Colchester, Ipswich, London and Norwich. All food traders use compostable plates, cutlery and napkins that will be turned into compost on-site. You can also rent a tent rather than taking your own.
Photo by: Visit East of England/Keiron Tovell Photography
Location: Norfolk, England

Cycling East of England
Through forests and woodlands, countryside or lakeside, cities or towns, the East of England has some of the best cycle routes for all abilities. Try the valley trail in Sudbury and take in the picturesque riverside meadows along this disused railway track. Or how about a cycle through idyllic country villages near Lowestoft, passing historic churches as you make your way to the coastline, with its crumbling cliffs and spectacular views.
Photo by: Visit East of England
Location: Cromer, England

Cromer
For soft sandy beaches, surfing, museums and an all-round traditional British seaside experience, Cromer has it all. Take a stroll along its 151m-long traditional Victorian pier and enjoy the sunset from Tides bistro on a date night. Lookout for the crab boats bringing in the morning’s catch, then sample the goods at a local seafood restaurant. Marvel at the 14th-century Saint Peter and Saint Paul church, the tallest in Norfolk, and check out the Cromer Museum for a taste of working life throughout the years.
Things to do in the East of England
Featured things to do
Photo by: Visit East of England
Location: The Broads, England

Take to the water
Transport yourself into another world, full of wildlife, wetland and outdoor adventures. Canoe, kayak, sail or paddleboard the Broads. Meet local artists, tuck into regional cuisine and explore the natural landscape.
Explore The Broads National ParkPhoto by: @gypbeach

Scream if you want to go faster
For a very British summer day, head to Great Yarmouth Pleasure Beach. The 90-year-old wooden rollercoaster is fun for all the family, while thrill-seekers must ride Pendulum, which twists upside-down in the air!
Visit Great Yarmouth Pleasure BeachPhoto by: Simon Buck/Flint Vineyard
Location: Norfolk, England

Sip local flavours
Head to this Norfolk winery and take a vineyard tour, complete with tasting. Its location overlooking the Waveney Valley is beautiful; perfect to explore on an autumn day. On the Discovery Vineyard Tour, you’ll also be treated to a delicious two-course lunch, where fine Norfolk produce meets Mediterranean flavours.
Tour Flint VineyardPhoto by: Sandringham Estate, Norfolk

Get royally festive
This magnificent residence is where Queen Elizabeth II often stayed in winter and has been the backdrop of many royal Christmases. The house and gardens are open to visitors, with afternoon tea, Land Rover safaris and more.
Explore SandringhamPlaces to stay in the East of England
Countryside stays
Whether you’re in a local countryside bed and breakfast, grand stately home, glamping in a Suffolk meadow, or a log cabin tucked away in a woodland area in Norfolk, the East of England has something for everyone.
City escapes
Head into the historic city of Cambridge for luxury boutique hotels, stay in a Grade II listed bed and breakfast in Norwich, or opt for a luxury self-catering apartment in Ely – there’s something for every budget.
Seafront views
Try a luxurious floating hotel, cosy houseboat or private cruiser in the heart of the Broads. Book a colourful seafront villa in Cromer, or step back in time at a Victorian guest house in the heart of the action in Great Yarmouth.
Explore nearby
Getting to the East of England
London Stansted Airport welcomes international flights from all over the world. Located in north Essex, between London and Cambridge, the airport has road links across the whole of the region. There are direct links to and from London Liverpool Street train station.
London Southend Airport also welcomes international flights and is approximately a two-and-a-half-hour drive from Norwich.
There is a direct train from London Liverpool Street station to Norwich operated by Greater Anglia, which takes around one hour and 50 minutes. Great Northern trains connect London to Cambridge, or London to King’s Lynn.
Harwich International ferry port, around a two-hour drive away from Norwich, has daily ferry services to and from the Netherlands.
Getting around the East of England
By bus
The region is well connected by bus, operating routes via different companies, like The Coastal Clipper by First Bus and Konectbus Ltd in Norwich.
By train
Explore the East of England by train and watch the diverse landscapes pass by your window. Greater Anglia covers most of the region.
On foot
From coastal paths to countryside hikes and city walks, there is plenty of opportunity to explore the East of England on foot.
Want to know more?
Head to Visit East of England for insider tips and more recommendations on what to see and do in the region.