Skip to main content

Why we love the East of England

Don your walking boots for a brisk coastal hike on the Norfolk Coast Path, or try out adrenaline-pumping rides at Great Yarmouth Pleasure Beach, followed by fish and chips along the sea front. Get behind the scenes of the historic Cambridge University with a private tour, or scale new heights on a tree-top adventure course in Thetford Forest. From coast to country, city to seaside town, is it any wonder Lonely Planet have named this one of the best regions in the world to visit in 2025? 

Things to do in the East of England

Stretching 50 miles (80km), this heritage coastline is less than two hours from London and is packed with wildlife, seafood the arts, history, and National Landscapes.

Enjoy the Suffolk coast

Photo by: Visit East of England

Location: Felixstowe, England

Two people sitting on the rocks overlooking the sea on Felixstowe Beach
Suffolk Coast

Canoe, kayak, sail or paddleboard the Broads, meet local artists, tuck into regional cuisine, get out on your bike or horseback ride, all just two hours from London.

Aquatic adventures in The Broads National Park

Photo by: Visit East of England

Location: The Broads, England

A family relaxing on a boat in the Broads
The Broads National Park

Over 8,000 species spread across 40 acres of beautiful gardens and glasshouses in the centre of Cambridge.

Visit Cambridge University Botanic Garden

Photo by: theallotmentgeek

Cambridge University Botanic Garden
Cambridge University Botanic Garden

Head to this single estate vineyard and sample the harvests of this sustainably produced local wine.

Bottoms up at Chet Valley Vineyard

Photo by: Visit Norwich/Chet Valley Vineyard

Location: Norwich, England

A woman harvesting fruit from vines at Chet Valley Vineyard
Chet Valley Vineyard Tasting Tour

With workshops, live music, local food and plenty of wine tasting (of course!), celebrate local wine across the region in June.

Enjoy Norwich Wine Week

Photo by: Rob Dodsworth

Location: Norwich, England

Groups of people sitting at tables and drinking wine at Norwich Wine Festival
Norwich Wine Week

With soft sandy beaches stretching for miles to thrills and spills at the pleasure beach, experience a traditional British seaside break.

Visit Great Yarmouth

Photo by: Visit East of England

Location: Great Yarmouth, England

An exterior shot of the Hippodrome in Great Yarmouth at night
Great Yarmouth

Thrillseekers, you’ll love the 92-year-old wooden rollercoaster in this seaside theme park.

Plan your visit to Great Yarmouth Pleasure Beach

Photo by: @gypbeach

View to a fairground ride at Great Yarmouth Pleasure Beach
Great Yarmouth Pleasure Beach

Get up close to a wide range of aircraft and see Spitfires take to the sky at the largest interactive air museum in Europe.

Explore the Imperial War Museum Duxford

Photo by: Visit East of England/Keiron Tovell

Location: Duxford, England

An array of military vehicles on display at the American Air Museum in Duxford
Imperial War Museum Duxford

From tales of famous students including Sir Isaac Newton, to stories of student pranks, join a guided tour and discover Cambridge’s secrets.

Take a Cambridge University guided tour

Photo by: VisitBritain/Jon Attenborough

Location: Cambridge, England

Two women walking across the grounds of a lagre building
Cambridge University Tour

Discover the historic locations behind the United States Eighth Air Force’s friendly occupation across Norwich and Norfolk during World War Two.

Uncover the history behind Masters of the Air

Photo by: Visit Norwich/The American Library

Location: Norwich, England

The doors to the American Library in Norwich
Masters of the Air historic locations

The tiniest of cities is dominated by Ely Cathedral, with its epic stained glass windows. Also head to the hands-on Ely Museum and Oliver Cromwell’s old home.

Explore historic Ely

Photo by: Visit East of England

Location: Ely, England

Canal boats moored along the River Great Ouse in Ely
Ely

Suffolk’s foodie town offers more than its tantalising flavours, from its historic ruins of Abbey St Edmund to stunning parklands.

Explore Bury St Edmunds

Photo by: Getty Images/P A Thompson

St. Edmundsbury Cathedral and Ruins of Abbey in the summer
Bury St Edmunds

With its Victorian charm, enjoy gardens in bloom and rock pools in Hunstanton, and weave through carrstone cottages and charming British pubs in Old Hunstanton.

Enjoy vintage charm in Hunstanton

Photo by: Visit East of England

Location: Hunstanton, England

Two people stood outside Hunstanton chapel with the lighthouse in the background
Hunstanton and Old Hunstanton

With maritime history woven through its cobbled lanes, explore the streets of this vibrant town; one of England’s most important ports from the 12th century.

Discover King's Lynn

Photo by: Visit East of England

Location: King's Lynn, England

Two people sitting at a table on the Kings Lynn Heritage Trail
King's Lynn

With its charming towns and cities, beaches, coast, countryside and the Broads, Norfolk is crammed with history, heritage and action adventures.

Visit Norfolk

Photo by: Visit East of England/James Bass Photography

Location: Wells-next-the-Sea, England

People walking through a shopping street in Wells-next-the-Sea
Norfolk

The Norfolk Broads are made to be explored by boat.

Hop aboard a boat in Norfolk

Photo by: Norfolk Broads Direct

A family riding on a boat in the Norfolk Broads
The Norfolk Broads by boat

Boasting six Blue Flag beaches, the coast of north Norfolk calls surfers, fossil hunters, beach fans and food lovers alike.

Explore the North Norfolk Coast

Photo by: Visit East of England

Location: Blakeney, England

Seagulls flying above a group of seals at Blakeney Point
North Norfolk Coast

From bustling beaches with adrenaline-filled rides, to tranquil sand dunes with spectacular sunsets, the coast along the East of England has it all.

Discover the East of England coastline

Photo by: Visit East of England

Location: Winterton, England

A group of people looking out at the sea from Winterton Dunes
East of England coast

From cabins in the woods to off-road dirt tracks, paintball and tree-top obstacle courses, eco-adventurers will love the action at Thetford Forest.

Adventure awaits in Thetford Forest and The Brecks

Photo by: Visit East of England/Keiron Tovell Photography

Location: Thetford, England

Two people walking along a path in Thetford Forest
Thetford Forest and The Brecks

The home of horse racing in Britain, experience a day at the races, visit the National Horseracing Museum, and dance to Newmarket Nights concerts.

Head to the home of horse racing

Photo by: Visit East of England

Location: Newmarket, England

Horses riding on the Newmarket Racecourse
Newmarket

For quintessentially pretty English villages, towns with timber-framed houses and cosy country pubs, Suffolk ticks all the boxes.

Visit Suffolk’s Wool Towns

Photo by: Visit East of England/Nick Smith

Location: Lavenham, England

The exterior of The Swan at Lavenham Hotel
Suffolk Wool Towns

Combining award-winning grounds by Capability Brown with one of the most impressive mansions from Jacobean England, history comes to life at Audley End.

Take a trip into history at Audley End

Photo by: Visit East of England

Location: Saffron Walden, England

An exterior view of Audley End
Audley End

An action-packed day out with bike hire, boat rides, treetop rope courses, walled gardens and a vineyard – all before you even get inside the 18th-century house.

Take a guided tour of Holkham Hall

Photo by: Visit East of England

Location: Holkham, England

The outdoor water fountain at Holkham Hall
Holkham Hall

From sand dunes to a pine forest, discover the beauty of Holkham Beach.

Hit the sands of Holkham Beach

Photo by: Visit East of England/Ian Watts

Location: Holkham, England

A girl running down a path to Holkham Beach
Holkham Beach

For soft sandy beaches, surfing, museums and an all-round traditional British seaside experience, Cromer has it all.

A British seaside experience at Cromer

Photo by: Visit East of England

Location: Cromer, England

Groups of people stood on the promenade looking out on Cromer Beach
Cromer

Stretching from Hunstanton to Hopton-on-sea, get your walking or running shoes on. Choose from short strolls or 10 mile hikes!

More to explore along the Norfolk Coast path

Photo by: Visit East of England

Location: Sherringham, England

A group of people walking along the coast near Sheringham
Norfolk Coast Path

Tuck into award-winning fish and chips on the seafront as you watch fishermen haul in their catch at this traditional seaside town.

Explore Aldeburgh

Photo by: Visit East of England

Location: Aldeburgh, England

Crowds of people at Aldeburgh Food & Drink Festival
Aldeburgh

Spectacular seasides, foodie hotspots and picturesque wool towns — there’s lots to see in this eastern county.

Discover Suffolk

Photo by: Visit East of England

Location: Bury St Edmunds, Suffolk

Crowds of people walking down a shopping street in Bury St Edmunds
Suffolk

Built by the Normans 900 years ago, explore one of the city's most famous landmarks that's now a museum and art gallery.

Step into history at Norwich Castle

Photo by: Norwich Castle

Location: Norwich, England

A view of Norwich Castle from below
Norwich Castle

You’ll find more than your typical farm animals here – we’re talking zebras, crocodiles and a polar bear!

Enter the exotic at Jimmy's Farm

Photo by: VisitBritain/Emma Wilkinson

A smiling young woman feeding a llama from her hand
Jimmy’s Farm & Wildlife Park

Discover 1,000 years of history, from Saxon Kings and Tudor Queens, to talking wolves and the Magna Carta.

Find out more about Bury St Edmunds Tours

Photo by: Bury St Edmunds and Beyond

Location: Bury St Edmunds, Suffolk

A tour group gathered outside of Bury St Edmunds Abbey.
Bury St Edmunds Daily Tours

A beautiful, historic, 200-year-old theatre and Britain's last working Regency playhouse.

See what's on at the Theatre Royal

Photo by: Bury St Edmunds and Beyond

Location: Bury St Edmunds, Suffolk

Exterior view of the Theatre Royal in Bury St Edmunds.
Theatre Royal, Bury St Edmunds

Tour 8,000 hectares (almost 20,000 acres) of Norfolk’s country retreat.

Visit Sandringham House

Photo by: @nuriatravels

Sandringham Estate
Sandringham, Norfolk

Charming beach huts line the coastline of this hidden gem on Suffolk’s heritage coast.

Explore Southwold’s seafront

Photo by: VisitBritain/Gemma Hardiman

Person holding ice cream cone with view of row of beach huts
Southwold Beach, Suffolk

Founded in 1824, this is one of Britain’s oldest city festivals of arts, crafts, circus and music.

What’s on at Norfolk & Norwich Festival

Photo by: Mary Doggett

Location: Broads

A group of performers putting on a display outside as part of Norfolk and Norwich Festival
Norfolk & Norwich Festival

Powered entirely by steam, this is Norfolk’s longest narrow-gauge railway.

Explore the Bure Valley Railway

Photo by: Bure Valley Railway

Location: Broads

A steam train passing over a river in the Broads National Park
Bure Valley Railway

Get the whole family into nature with an immersive day out at this internationally recognised nature reserve.

Fall in love with nature at Pensthorpe Natural Park

Photo by: Steve Adams

Location: Norwich, England

An adventure playground in Pensthorpe Natural Park
Pensthorpe Natural Park

Enter the forest of family fun – with treehouses, wobbly wires, storytelling, boat rides, marsh walks and more.

Go wild for BeWILDerwood

Photo by: journeyof_maisonmorgan

Person in raincoat pushing buggy along trail in woodland
BeWILDerwood

Stretching 50 miles (80km), this heritage coastline is less than two hours from London and is packed with wildlife, seafood the arts, history, and National Landscapes.

Enjoy the Suffolk coast

Photo by: Visit East of England

Location: Felixstowe, England

Two people sitting on the rocks overlooking the sea on Felixstowe Beach
Suffolk Coast

Canoe, kayak, sail or paddleboard the Broads, meet local artists, tuck into regional cuisine, get out on your bike or horseback ride, all just two hours from London.

Aquatic adventures in The Broads National Park

Photo by: Visit East of England

Location: The Broads, England

A family relaxing on a boat in the Broads
The Broads National Park

Over 8,000 species spread across 40 acres of beautiful gardens and glasshouses in the centre of Cambridge.

Visit Cambridge University Botanic Garden

Photo by: theallotmentgeek

Cambridge University Botanic Garden
Cambridge University Botanic Garden

Head to this single estate vineyard and sample the harvests of this sustainably produced local wine.

Bottoms up at Chet Valley Vineyard

Photo by: Visit Norwich/Chet Valley Vineyard

Location: Norwich, England

A woman harvesting fruit from vines at Chet Valley Vineyard
Chet Valley Vineyard Tasting Tour

With workshops, live music, local food and plenty of wine tasting (of course!), celebrate local wine across the region in June.

Enjoy Norwich Wine Week

Photo by: Rob Dodsworth

Location: Norwich, England

Groups of people sitting at tables and drinking wine at Norwich Wine Festival
Norwich Wine Week

With soft sandy beaches stretching for miles to thrills and spills at the pleasure beach, experience a traditional British seaside break.

Visit Great Yarmouth

Photo by: Visit East of England

Location: Great Yarmouth, England

An exterior shot of the Hippodrome in Great Yarmouth at night
Great Yarmouth

Thrillseekers, you’ll love the 92-year-old wooden rollercoaster in this seaside theme park.

Plan your visit to Great Yarmouth Pleasure Beach

Photo by: @gypbeach

View to a fairground ride at Great Yarmouth Pleasure Beach
Great Yarmouth Pleasure Beach

Get up close to a wide range of aircraft and see Spitfires take to the sky at the largest interactive air museum in Europe.

Explore the Imperial War Museum Duxford

Photo by: Visit East of England/Keiron Tovell

Location: Duxford, England

An array of military vehicles on display at the American Air Museum in Duxford
Imperial War Museum Duxford

From tales of famous students including Sir Isaac Newton, to stories of student pranks, join a guided tour and discover Cambridge’s secrets.

Take a Cambridge University guided tour

Photo by: VisitBritain/Jon Attenborough

Location: Cambridge, England

Two women walking across the grounds of a lagre building
Cambridge University Tour

Discover the historic locations behind the United States Eighth Air Force’s friendly occupation across Norwich and Norfolk during World War Two.

Uncover the history behind Masters of the Air

Photo by: Visit Norwich/The American Library

Location: Norwich, England

The doors to the American Library in Norwich
Masters of the Air historic locations

The tiniest of cities is dominated by Ely Cathedral, with its epic stained glass windows. Also head to the hands-on Ely Museum and Oliver Cromwell’s old home.

Explore historic Ely

Photo by: Visit East of England

Location: Ely, England

Canal boats moored along the River Great Ouse in Ely
Ely

Suffolk’s foodie town offers more than its tantalising flavours, from its historic ruins of Abbey St Edmund to stunning parklands.

Explore Bury St Edmunds

Photo by: Getty Images/P A Thompson

St. Edmundsbury Cathedral and Ruins of Abbey in the summer
Bury St Edmunds

With its Victorian charm, enjoy gardens in bloom and rock pools in Hunstanton, and weave through carrstone cottages and charming British pubs in Old Hunstanton.

Enjoy vintage charm in Hunstanton

Photo by: Visit East of England

Location: Hunstanton, England

Two people stood outside Hunstanton chapel with the lighthouse in the background
Hunstanton and Old Hunstanton

With maritime history woven through its cobbled lanes, explore the streets of this vibrant town; one of England’s most important ports from the 12th century.

Discover King's Lynn

Photo by: Visit East of England

Location: King's Lynn, England

Two people sitting at a table on the Kings Lynn Heritage Trail
King's Lynn

With its charming towns and cities, beaches, coast, countryside and the Broads, Norfolk is crammed with history, heritage and action adventures.

Visit Norfolk

Photo by: Visit East of England/James Bass Photography

Location: Wells-next-the-Sea, England

People walking through a shopping street in Wells-next-the-Sea
Norfolk

The Norfolk Broads are made to be explored by boat.

Hop aboard a boat in Norfolk

Photo by: Norfolk Broads Direct

A family riding on a boat in the Norfolk Broads
The Norfolk Broads by boat

Boasting six Blue Flag beaches, the coast of north Norfolk calls surfers, fossil hunters, beach fans and food lovers alike.

Explore the North Norfolk Coast

Photo by: Visit East of England

Location: Blakeney, England

Seagulls flying above a group of seals at Blakeney Point
North Norfolk Coast

From bustling beaches with adrenaline-filled rides, to tranquil sand dunes with spectacular sunsets, the coast along the East of England has it all.

Discover the East of England coastline

Photo by: Visit East of England

Location: Winterton, England

A group of people looking out at the sea from Winterton Dunes
East of England coast

From cabins in the woods to off-road dirt tracks, paintball and tree-top obstacle courses, eco-adventurers will love the action at Thetford Forest.

Adventure awaits in Thetford Forest and The Brecks

Photo by: Visit East of England/Keiron Tovell Photography

Location: Thetford, England

Two people walking along a path in Thetford Forest
Thetford Forest and The Brecks

The home of horse racing in Britain, experience a day at the races, visit the National Horseracing Museum, and dance to Newmarket Nights concerts.

Head to the home of horse racing

Photo by: Visit East of England

Location: Newmarket, England

Horses riding on the Newmarket Racecourse
Newmarket

For quintessentially pretty English villages, towns with timber-framed houses and cosy country pubs, Suffolk ticks all the boxes.

Visit Suffolk’s Wool Towns

Photo by: Visit East of England/Nick Smith

Location: Lavenham, England

The exterior of The Swan at Lavenham Hotel
Suffolk Wool Towns

Combining award-winning grounds by Capability Brown with one of the most impressive mansions from Jacobean England, history comes to life at Audley End.

Take a trip into history at Audley End

Photo by: Visit East of England

Location: Saffron Walden, England

An exterior view of Audley End
Audley End

An action-packed day out with bike hire, boat rides, treetop rope courses, walled gardens and a vineyard – all before you even get inside the 18th-century house.

Take a guided tour of Holkham Hall

Photo by: Visit East of England

Location: Holkham, England

The outdoor water fountain at Holkham Hall
Holkham Hall

From sand dunes to a pine forest, discover the beauty of Holkham Beach.

Hit the sands of Holkham Beach

Photo by: Visit East of England/Ian Watts

Location: Holkham, England

A girl running down a path to Holkham Beach
Holkham Beach

For soft sandy beaches, surfing, museums and an all-round traditional British seaside experience, Cromer has it all.

A British seaside experience at Cromer

Photo by: Visit East of England

Location: Cromer, England

Groups of people stood on the promenade looking out on Cromer Beach
Cromer

Stretching from Hunstanton to Hopton-on-sea, get your walking or running shoes on. Choose from short strolls or 10 mile hikes!

More to explore along the Norfolk Coast path

Photo by: Visit East of England

Location: Sherringham, England

A group of people walking along the coast near Sheringham
Norfolk Coast Path

Tuck into award-winning fish and chips on the seafront as you watch fishermen haul in their catch at this traditional seaside town.

Explore Aldeburgh

Photo by: Visit East of England

Location: Aldeburgh, England

Crowds of people at Aldeburgh Food & Drink Festival
Aldeburgh

Spectacular seasides, foodie hotspots and picturesque wool towns — there’s lots to see in this eastern county.

Discover Suffolk

Photo by: Visit East of England

Location: Bury St Edmunds, Suffolk

Crowds of people walking down a shopping street in Bury St Edmunds
Suffolk

Built by the Normans 900 years ago, explore one of the city's most famous landmarks that's now a museum and art gallery.

Step into history at Norwich Castle

Photo by: Norwich Castle

Location: Norwich, England

A view of Norwich Castle from below
Norwich Castle

You’ll find more than your typical farm animals here – we’re talking zebras, crocodiles and a polar bear!

Enter the exotic at Jimmy's Farm

Photo by: VisitBritain/Emma Wilkinson

A smiling young woman feeding a llama from her hand
Jimmy’s Farm & Wildlife Park

Discover 1,000 years of history, from Saxon Kings and Tudor Queens, to talking wolves and the Magna Carta.

Find out more about Bury St Edmunds Tours

Photo by: Bury St Edmunds and Beyond

Location: Bury St Edmunds, Suffolk

A tour group gathered outside of Bury St Edmunds Abbey.
Bury St Edmunds Daily Tours

A beautiful, historic, 200-year-old theatre and Britain's last working Regency playhouse.

See what's on at the Theatre Royal

Photo by: Bury St Edmunds and Beyond

Location: Bury St Edmunds, Suffolk

Exterior view of the Theatre Royal in Bury St Edmunds.
Theatre Royal, Bury St Edmunds

Tour 8,000 hectares (almost 20,000 acres) of Norfolk’s country retreat.

Visit Sandringham House

Photo by: @nuriatravels

Sandringham Estate
Sandringham, Norfolk

Charming beach huts line the coastline of this hidden gem on Suffolk’s heritage coast.

Explore Southwold’s seafront

Photo by: VisitBritain/Gemma Hardiman

Person holding ice cream cone with view of row of beach huts
Southwold Beach, Suffolk

Founded in 1824, this is one of Britain’s oldest city festivals of arts, crafts, circus and music.

What’s on at Norfolk & Norwich Festival

Photo by: Mary Doggett

Location: Broads

A group of performers putting on a display outside as part of Norfolk and Norwich Festival
Norfolk & Norwich Festival

Powered entirely by steam, this is Norfolk’s longest narrow-gauge railway.

Explore the Bure Valley Railway

Photo by: Bure Valley Railway

Location: Broads

A steam train passing over a river in the Broads National Park
Bure Valley Railway

Get the whole family into nature with an immersive day out at this internationally recognised nature reserve.

Fall in love with nature at Pensthorpe Natural Park

Photo by: Steve Adams

Location: Norwich, England

An adventure playground in Pensthorpe Natural Park
Pensthorpe Natural Park

Enter the forest of family fun – with treehouses, wobbly wires, storytelling, boat rides, marsh walks and more.

Go wild for BeWILDerwood

Photo by: journeyof_maisonmorgan

Person in raincoat pushing buggy along trail in woodland
BeWILDerwood

Places to stay in the East of England

Countryside stays

Whether you’re in a local countryside bed and breakfast, grand stately home, glamping in a Suffolk meadow, or a log cabin tucked away in a woodland area in Norfolk, the East of England has something for everyone.

City escapes

Head into the historic city of Cambridge for luxury boutique hotels, stay in a Grade II listed bed and breakfast in Norwich, or opt for a luxury self-catering apartment in Ely – there’s something for every budget. 

Seafront views

Try a luxurious floating hotel, cosy houseboat or private cruiser in the heart of the Broads. Book a colourful seafront villa in Cromer, or step back in time at a Victorian guest house in the heart of the action in Great Yarmouth.

Explore nearby

The city of Cambridge is a hotbed of history, architecture and innovation.

Photo by: Shutterstock/Pajor Pawel

View of college in Cambridge with people punting on River

A perfect blend of nature and urban living, this Essex city was made to be explored.

Photo by: Indre @Colchesterstreets

Man walking through arch covered in flowers at Lion Walk, Colchester

The Broads is a breath of fresh air, beautifully webbed with lakes, fens and rivers.

Photo by: Norfolk Broads Direct

A family riding on a boat in the Norfolk Broads

An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.

Photo by: VisitBritain/Hazel Parreno

Picadilly Circus underground station

Known as the City of Stories, create your own narrative as you explore Norwich’s huge array of historic and modern day attractions.

Photo by: Visit Norwich/Norwich Paddleboarding

Location: Norwich, England

A group of people paddleboarding on the River Wensum

From ice-cream parlours to seafood festivals, the ‘Garden of England’ is meant for discovery.

Photo by: VisitBritain/Dipyourtoesin

Location: Kent

Man and woman walking between vines at a vineyard

This five day itinerary features quirky cities, an iconic university and Britain's biggest wetland.

Photo by: Getty Images/Peter E Stokes

Location: Cambridge

A single punt passes under the Mathematical bridge, in Silver street, Cambridge late on a summer's evening

Getting to the East of England

London Stansted Airport welcomes international flights from all over the world. Located in north Essex, between London and Cambridge, the airport has road links across the whole of the region. There are direct links to and from London Liverpool Street train station.

London Southend Airport also welcomes international flights and is approximately a two-and-a-half-hour drive from Norwich.

There is a direct train from London Liverpool Street station to Norwich operated by Greater Anglia, which takes around one hour and 50 minutes. Great Northern trains connect London to Cambridge, or London to King’s Lynn.

Harwich International ferry port, around a two-hour drive away from Norwich, has daily ferry services to and from the Netherlands.

Getting around the East of England

By bus

The region is well connected by bus, operating routes via different companies, like The Coastal Clipper by First Bus and Konectbus Ltd in Norwich.

By train

Explore the East of England by train and watch the diverse landscapes pass by your window. Greater Anglia covers most of the region.

On foot

From coastal paths to countryside hikes and city walks, there is plenty of opportunity to explore the region on foot.

Want to know more?

Head to Visit East of England for insider tips and more recommendations on what to see and do in the region.