

Why we love the East of England
Don your walking boots for a brisk coastal hike on the Norfolk Coast Path, or try out adrenaline-pumping rides at Great Yarmouth Pleasure Beach, followed by fish and chips along the sea front. Get behind the scenes of the historic Cambridge University with a private tour, or scale new heights on a tree-top adventure course in Thetford Forest. From coast to country, city to seaside town, is it any wonder Lonely Planet have named this one of the best regions in the world to visit in 2025?
Things to do in the East of England
Featured things to do
Take to the water
Transport yourself into another world, full of wildlife, wetland and outdoor adventures. Canoe, kayak, sail or paddleboard the Broads. Meet local artists, tuck into regional cuisine and explore the natural landscape.
Explore The Broads National ParkScream if you want to go faster
For a very British summer day, head to Great Yarmouth Pleasure Beach. The 90-year-old wooden rollercoaster is fun for all the family, while thrill-seekers must ride Pendulum, which twists upside-down in the air!
Visit Great Yarmouth Pleasure BeachSip local flavours
Head to this Norfolk winery and take a vineyard tour, complete with tasting. Its location overlooking the Waveney Valley is beautiful; perfect to explore on an autumn day. On the Discovery Vineyard Tour, you’ll also be treated to a delicious two-course lunch, where fine Norfolk produce meets Mediterranean flavours.
Tour Flint VineyardGet royally festive
This magnificent residence is where Queen Elizabeth II often stayed in winter and has been the backdrop of many royal Christmases. The house and gardens are open to visitors, with afternoon tea, Land Rover safaris and more.
Explore SandringhamPlaces to stay in the East of England
Countryside stays
Whether you’re in a local countryside bed and breakfast, grand stately home, glamping in a Suffolk meadow, or a log cabin tucked away in a woodland area in Norfolk, the East of England has something for everyone.
City escapes
Head into the historic city of Cambridge for luxury boutique hotels, stay in a Grade II listed bed and breakfast in Norwich, or opt for a luxury self-catering apartment in Ely – there’s something for every budget.
Seafront views
Try a luxurious floating hotel, cosy houseboat or private cruiser in the heart of the Broads. Book a colourful seafront villa in Cromer, or step back in time at a Victorian guest house in the heart of the action in Great Yarmouth.
Explore nearby
Getting to the East of England
London Stansted Airport welcomes international flights from all over the world. Located in north Essex, between London and Cambridge, the airport has road links across the whole of the region. There are direct links to and from London Liverpool Street train station.
London Southend Airport also welcomes international flights and is approximately a two-and-a-half-hour drive from Norwich.
There is a direct train from London Liverpool Street station to Norwich operated by Greater Anglia, which takes around one hour and 50 minutes. Great Northern trains connect London to Cambridge, or London to King’s Lynn.
Harwich International ferry port, around a two-hour drive away from Norwich, has daily ferry services to and from the Netherlands.
Getting around the East of England
By bus
The region is well connected by bus, operating routes via different companies, like The Coastal Clipper by First Bus and Konectbus Ltd in Norwich.
By train
Explore the East of England by train and watch the diverse landscapes pass by your window. Greater Anglia covers most of the region.
On foot
From coastal paths to countryside hikes and city walks, there is plenty of opportunity to explore the region on foot.
Want to know more?
Head to Visit East of England for insider tips and more recommendations on what to see and do in the region.