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Welcome to Another Side of Britain

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Now’s the perfect time to discover another side of Britain. A side where you experience fresh perspectives of our diverse cities, uncover modern twists on our historic icons, and where our green spaces are full of unexpected gems. Whether it’s kayaking under Tower Bridge by moonlight, getting the inside scoop on Manchester's foodie scene, or laughing along at the 75th anniversary of the Edinburgh Fringe, Britain is bursting with opportunities to explore different every day. Reconnect with friends over eccentric takes on afternoon tea. Venture to new heights on Brighton’s south coast, or get a taste for how Cardiff’s chefs are transforming traditional Welsh delicacies. From cheering on world class sport in the West Midlands and championing creativity across Britain with Unboxed, we welcome you to join us for an unmissable year of celebration.

Discover another side of Britain

How to experience another side of Britain

Enjoy outdoor adventure in Britain's cities

Head outdoors to discover another side of our cities

Uncovering another side to Britain's iconic locations

How to experience our icons with a twist

Where’s your dream destination?

Northern Ireland

It’s easy to understand why much of hit TV series, Game of Thrones, was filmed here...


Listen as the lilting rhythms of an ancient language fill the air and see flags bearing the Welsh dragon flutter above fairytale castles…


Evening view down the Royal Mile, Edinburgh, Lothian, Scotland
Welcome to the land where ancient castles guard misty lochs and wild deer roam heather-flecked hillsides.


A girl standing by a golden letter box in front of Westminster Abbey with a red bus behind.
Few countries inspire quite like England, home to iconic landmarks such as Big Ben and even bigger expanses of gorgeous natural landscape.

Our top experiences

Travel like a local across London with this popular, pre-loaded smart travel card ready to use! Save time and money on London’s public transport, now also including Heathrow and Gatwick Express!
From $38.00
Unlimited access to more than 100 of the most important places in English history!
From $72.50
Easy, convenient and great-value rail travel for day trips out of London.
From $217.00
Kensington Palace, The Tower of London and Hampton Palace: Visit three of London's most famous royal palaces with one pass!
From $101.00
A single pass for free entry to 45+ top attractions around Yorkshire
From $73.00
Be spellbound by a Warner Bros. Studio Tour of the Harry Potter sets with VisitBritain.
From $144.00
Discover the heritage houses of Britain on a National Trust touring pass, available at VisitBritain.
From $66.50
A walking tour exploring famous people, places and buildings through the city’s pubs
From $47.50