Arts and culture
Photo by: Visit Hertfordshire/ Rebecca Douglas
Location: Hertfordshire, England

Bowie, Beatles, Burns, Brontë and Bush — just five of thousands of cultural icons heralding from Britain. But it’s not only homegrown talent that makes Britain a beacon of culture. From the galleries and museums of Glasgow, to clifftop theatres in Cornwall, we’re famous for showcasing emerging artists from across the globe.
An arts and culture showcase
Photo by: VisitBritain/Simon Winnall
Location: Bath

Jane Austen Festival
September sees the return of Bath’s Jane Austen Festival, which is little surprise as this was Austen’s home during the time the city was popular with fashionable society. Author of six novels, Austen found inspiration in the city for Northanger Abbey and Persuasion. Immerse yourself into all things Austen and partake in some Regency activities in this inspiring Georgian town. Make sure you check out its Regency Costumed Promenade, guided walks, theatrical performances and more in this 10-day festival. There’s no better time to visit than 2025, the 250th anniversary of Austen’s birth.
Photo by: James Newton

Turner Contemporary
This cutting-edge modern gallery sits right on Margate’s beach, featuring famous artists and new talents alike. It’s the driving force behind the town’s vibrant regeneration, and hosts an ever-changing line-up of exhibitions and creative workshops. Tickets are free.
2025 marks 250 years since the birth of the gallery’s namesake, JMW Turner, and a year-long programme of events is celebrating his legacy. Admire his remarkable oil sketch, Waves Breaking on a Lee Shore at Margate (Study for ‘Rockets and Blue Lights’) at the gallery from April 2025 to April 2026.
Photo by: VisitBritain/Tommy Ga-Ken Wan
Location: Glasgow

Kelvingrove Art Gallery and Museum
As well as live concerts and spectacular Baroque architecture, Kelvingrove is home to 8,000 treasured exhibits too. Think ancient Egyptian mummies, world-class artworks, and original pieces by Scottish designer Charles Rennie Mackintosh.
Photo by: VisitBritain/Jon Attenborough

The Fitzwilliam Museum
Featuring over 500,000 objects from around the world, this university museum is a joy to explore – and hosts talks and workshops too. Its collections include everything from ancient Egyptian sarcophagi to Impressionist masterpieces; modern art to Renaissance sculptures; rare coins to Asian arts.
Photo by: cat_birch
Location: North Wales

Portmeirion
A little slice of the Amalfi Coast in north Wales, this quirky resort was designed in the style of an Italian village by architect Sir Clough Williams-Ellis. Visit for the day, or stay in its plush hotels and suites: they’re dotted throughout the village, many overlooking the water.
Photo by: ©VisitBritain/Nemorin

Shakespeare’s Birthplace
Discover the childhood home of Britain’s most famous playwright, William Shakespeare. Tour this fascinating home in the heart of town and discover the place that shaped the young bard – the third of eight children belonging to John Shakespeare and Mary Arden. Listen to family stories and learn how Shakespeare’s legacy continues to shape Britain today.
Photo by: Rob Battersby Photography
Location: Liverpool, England

Open Eye Gallery
One of the Britain’s leading photography spaces, presenting an international programme at their Liverpool waterfront gallery and in the city region. Expect exhibitions exploring climate change, queer culture, local history and other topics, from both local emerging artists and international photographers. They also host photography workshops, poetry readings and book presentations, and have an independent bookshop with a carefully curated collection.
Photo by: VisitBritain/Storyman

See Britain differently
From innovative hands-on exhibitions to eye-catching street art tours, discover our art and culture today. Welcome to Britain. Where there’s always more to explore.
Why Britain's best for arts and culture
We’ve not even mentioned our jam-packed festival season, countless special events, and free cultural activities found in unexpected spaces. Where else can you see an island ablaze with a Viking fire festival, or spot some of Banksy’s earliest and most famous artworks for free? We’ve got a feeling you’ll be coming back for your Great British culture fix again and again once you’ve discovered some of our top recommendations.
Where to find the best arts and culture experiences
Top arts and culture experiences
Featured things to do
Photo by: @visit_brighton/@boundarybtn

Brighton Festivals
Kick off the festival season with not one but three festivals in May. Opt for Brighton Festival for all things highbrow, Brighton Fringe for cabaret and comedy, or The Great Escape for bands on the cusp of stardom.
Plan a party by the seaPhoto by: VisitBritain/Rod Edwards

Bristol International Balloon Fiesta
Be wowed by Europe’s largest hot air balloon festival and see 100 colourful balloons ascend into the skies of Bristol every August at this free event. Fancy a ride? Flights are available throughout the festival for a fee.
Find out more about the free fiestaPhoto by: elainelivphoto/innescamcomms/royalnationalmod

Royal National Mòd
Enjoy all things Gaelic at a festival that celebrates an eclectic range of traditions, including live music, Highland dancing and shinty – a traditional Scottish sport similar to hockey.
Photo by: Jorvik Viking Festival, York

Jorvik Viking Festival
Celebrate ‘Jolabot’ at the largest Viking festival in Europe with battle re-enactments, combat performances, walking tours and even a Viking market held in locations across the city.